Positivo Tecnologia has launched PositivoSeg, a business unit specializing in providing comprehensive video surveillance, alarm, networking, and connectivity solutions for businesses, schools, condominiums, and residences.
Positivo Tecnologia recently launched PositivoSEG, a business unit focused on electronic security in the B2B market. This new venture marks the Brazilian technology company's debut in this segment, offering a comprehensive portfolio and a structured relationship program with sales channels. The product line includes Closed Circuit Television (CCTV) devices, cameras, recorders, video surveillance systems, alarm panels, intrusion sensors, network and connectivity solutions such as routers and switches, as well as accessories.
PositivoSEG products are ideal for increasing the security of businesses, schools, condominiums, and residences, and will be available to resellers, installers, integrators, and monitoring companies. These partners will have the opportunity to complement the solutions portfolio, offering a variety of options to meet the needs of different end-customer profiles. All solutions in the portfolio are designed for a specialized audience and follow the "Do it for Me" (DIFM) concept, providing the convenience of professional installation done for the customer. This approach complements the "Do it Yourself" (DIY) aspect present in the solutions of Positivo Casa Inteligente, another business of Positivo Tecnologia.
The creation of PositivoSEG by Positivo Tecnologia was driven by several factors, including the ability to offer high-tech, high-quality, and reliable products. With 34 years of market experience and expertise in developing Internet of Things (IoT)-based solutions, the company entered this segment in a planned and structured way. The goal is to stand out and become a major player in this competitive market. Positivo Tecnologia invested two years in an in-depth study of the electronic security segment, understanding the personas, the decision-making process, and the needs of the various market participants. Furthermore, the company combined this information with its other capabilities and developed a major business to revolutionize the market.
Positivo Tecnologia's experience in the smart home segment has provided a deep understanding of consumer demands and behaviors in this sector. This knowledge was fundamental in enabling the creation of PositivoSEG and establishing a relationship program with sales channels, allowing the company to get even closer to resellers, installers, integrators, and monitoring companies, which play a key role in the electronic security market.
This new initiative from Positivo Tecnologia also represents the consolidation of its diversification strategy, expanding its operations in different markets, strengthening its presence in the B2B segment, and broadening the product options in its hardware and services portfolio. At the same time, the electronic security segment has shown an average annual growth of 15%, according to ABESE (Brazilian Association of Electronic Security Systems Companies). In 2022 alone, the sector recorded an approximate revenue of R$ 11 billion, and the expectation is for growth of 19% in 2023.
PositivoSEG Portfolio – Automation and Electronic Security Options
PositivoSEG offers solutions designed to enhance the security and well-being of businesses, schools, condominiums, and residences, providing technology, quality, and reliability in electronic security. Developed based on market research in the national context, the solutions range from basic installations with limited budgets to large projects with greater technological sophistication and configuration possibilities. PositivoSEG's portfolio includes the following product categories:
- CCTV (Closed Circuit Television) – Including a variety of monitoring solutions with bullet, dome, and fisheye cameras (analog and IP) with resolutions from 1 to 4MP. These cameras provide excellent audio capture and image quality, even in low-light environments. In addition, the line also offers digital recorders (NVR and XVR) with 4, 8, 16, and 32 channels. All solutions can be accessed remotely via the Positivo View app and web interface.
- Alarm and sensors – This category encompasses monitored alarm control panels with 8 and 16 zones, transmission and communication modules, receivers for wireless systems, keypads, and a variety of infrared and door/window sensors, including remote controls. It also offers remote access via an app.
- Networks and connectivity – Offering products designed to optimize connectivity infrastructure in electronic security projects, compatible with other product lines and applications. Key products include 4 to 24-port switches (with and without PoE) with SFP port options, as well as outdoor CPE access point radios. These products are suitable for small or large networks.
- Accessories - Complementing the entire portfolio, this category offers parts and components for structuring security systems. It includes items such as passive baluns supporting resolutions up to 4K, power baluns for 1 and 4 channels, balun kits with 4-channel power supply, connectors, cables, and hard drives from 1TB to 10TB.
“PositivoSEG’s objective is to offer an evolution in intelligent and connected solutions. To this end, the business unit anticipates the needs of clients of all sizes and develops reliable solutions and experiences tailored to different profiles. Thus, partner resellers and their clients who have experience with our products have the best options to ensure the security of indoor and outdoor spaces,” adds Tobias.
Relationship Program
PositivoSEG is one of the first business units in Brazil to offer a relationship program with sales channels, in addition to a wide variety of devices. Specialized resellers and integrators will have access to incentives, rewards, and professional training and support, from pre-sales to post-sales.
The partnership program with sales channels, called Parceiro PositivoSEG, aims to boost the business of resellers, installers, integrators, and monitoring companies. Participation in the program involves commitments that, when met, generate benefits such as discounts on product categories and technical training.
Program participants will be categorized based on their technical qualifications and business volume, and each category will have exclusive benefits. Starting at the Bronze level, which is the basic position in the program, resellers will have access to the Relationship Portal, certified training, and the PositivoSEG Incentive program, a loyalty and sales incentive initiative. During the partnership, resellers can reach the Diamond level, the highest and most exclusive level in the program, which offers progressive and relevant benefits to boost business.
“Our channel partnership program aims to expand business opportunities for over 33,000 companies specializing in electronic security across the country, with well-defined benefit plans and commitments. We want to improve the results of our partnerships through strong support, close relationships, and the sharing of technical knowledge acquired throughout our journey,” states José Ricardo Tobias, director of PositivoSEG.
The official launch of PositivoSEG will take place at Exposec 2023, a major security trade show in Latin America, which will be held from June 13th to 15th at São Paulo Expo, in São Paulo (SP). Visitors to the event will have the opportunity to see the brand's entire product line up close and talk to the PositivoSEG team about joining the "PositivoSEG Partner" sales channel relationship program. Companies, schools, condominiums, and residences will be able to purchase PositivoSEG products through resellers, installers, integrators, and monitoring companies throughout the country.
For more information about PositivoSEG's products and sales channel relationship program, visit the website. site.
Source: nosnerds.com.br
