Electronic monitoring has gained prominence since the beginning of the coronavirus crisis in Brazil in March. And the segment is expected to remain strong even after the pandemic passes. This is the opinion of companies in the sector that will be present at the 23rd Exposec – International Security Fair, which takes place between November 23rd and 25th in São Paulo.
According to ABESE – the Brazilian Association of Electronic Security Systems Companies – the electronic security market generated R$7.17 billion in revenue in 2019, accounts for more than 250,000 direct jobs and more than 2 million indirect jobs. The segment comprises more than 26,000 companies and grows, on average, 81% annually.
Rodrigo Monteiro, Marketing Coordinator at JFL Alarmes, points out that the current situation is uncertain. “We have to analyze the market daily and make decisions according to the situation. It's important that electronic security professionals see opportunities at this time; the security market can, through intelligent alarm and CCTV solutions, provide well-being for the population,” he says.
According to Monteiro, alarm systems, electric fences, and cameras generate more security and comfort for those who stay at home and also for those who leave their business closed. “One example is the Active Mobile app, which shows the situation of the location in real time. It allows you to view images from security cameras and the status of the alarm system and electric fence. If there is an attempted break-in, the app receives a message immediately alerting the client,” he explains.
Washington Luiz de Freitas Filho, National Sales Manager at Intelbras, points out that "by avoiding movement, thieves may be more attentive to properties that are far away or lack security systems." He believes this leads to increased concern among homeowners about the security of their belongings and their property. And this sentiment isn't limited to homeowners, but also extends to condominiums or businesses that are closed.
Home and property protection
There are many options on the market to minimize the feeling of insecurity. "One alternative for those living in condominiums is to ask the building manager to connect the DVR images to the collective antenna, so all residents can access them simultaneously without needing internet or a network connection. They can simply view them on TV or request access to the cameras and use the iSIC Lite app, viewing from anywhere.".
The manager also states that in residences, vacation homes, apartments, and small businesses, the Intelbras Mibo camera line can assist in monitoring. One of the models allows for 360° viewing, has a siren and magnetic sensors, and its free Mibo app also allows users to identify intrusion events and recording images, or view images in real time from anywhere, and also has the feature of listening to and sending audio.
Although he also sees the current exposure of the remote monitoring sector as favorable, Washington prefers not to make future projections. “It’s very difficult to predict the market recovery; it’s almost impossible to have expectations regarding the technology market, everything is very uncertain. At this moment, Intelbras” main focus and concern is on preserving the health and well-being of our employees, clients, partners, and society as a whole. We are seeking all measures so that, even from a distance, we are always close to our clients and consumers. We believe that, as the pandemic situation improves, the market will recover, but we still need time to assess the pace of this recovery,” he analyzes.
Felipe Oliani, Marketing Manager at Hikvision, a global provider of innovative video surveillance products and solutions, states that the new line of IP cameras, the Easy IP 4.0, and its new recorders make a difference in the market, primarily meeting the demands of small and medium-sized businesses. “The new cameras bring innovations aimed at helping small and medium-sized businesses maximize their security systems, making them simpler, more practical, and more affordable,” he says. Among these innovations is the ColorVu feature, which uses warm, supplemental lighting to deliver vibrant color video images. The technology is capable of color enhancement at any time with the super aperture F1.0, a more advanced sensor available in the new cameras, in addition to other attributes. “It's worth remembering that cameras with the ColorVu feature can be paired with AcuSense-enabled recorders, combining technologies and minimizing false alarms and accelerating target searches,” he adds.
Cipa Fiera Milano, the Brazilian subsidiary of Fiera Milano, one of the world's largest trade fair and congress players, attracting approximately 30,000 exhibitors and over five million visitors annually, became the majority shareholder of Cipa do Brasil in 2011, giving rise to Cipa Fiera Milano. In Brazil, nine trade fairs are held representing diverse sectors of the economy, such as security, clean and sustainable energy, pipes and fittings, cables and wires, occupational health, surface treatment, window and door frames, rehabilitation technologies, inclusion and accessibility, among others. Key brands in the portfolio include Exposec, Fisp, Fesqua, Ebrats, Ecoenergy, and Reatech.
