Digital transformation is changing business relationships in the events and trade show market, expanding the possibilities for companies to stay connected with their target audiences.
This experience extends to the electronic security sector with the 1st Exposec Virtual 2020 – International Security Fair, taking place on December 1st and 2nd. The event is organized by ABESE (Brazilian Association of Electronic Security Systems Companies) and promoted by Cipa Fiera Milano.
The platform follows the marketplace concept and will utilize the most modern online technological resources so that visitors can interact with exhibiting brands through products and services, live streams, lectures, and webinars that will be part of the program during the two days, from 8 am to 8 pm. To embark on this experience, simply register for free on the event website. www.exposec.com.br.
Upon entering the Exposec Virtual entrance hall, visitors will be guided by the fair's signage. New products and services will be showcased in the exhibition area, exhibitor presentations will take place in the auditorium, and the Conexão Abese space will feature recorded and live presentations on management, technology, trends, innovation, and success stories from leading industry experts.
Within the Virtual Exposec, there will be an online program called Conexão Abese, which will bring together leading speakers to discuss the future of the market on topics such as innovation in public security, tracking, technological innovations for condominiums, LGPD (Brazilian General Data Protection Law), and entrepreneurship. During the breaks between each panel, the audience will be able to learn about success stories from various companies in the electronic security market.
Among the brands confirmed for the event are Beatek, Fulltime, Grasp, Inside Sistemas, Moni Software, Segware, Intersept, All-Nations, Nice, Moninf, Vetti, Aliara, Citrox, Segurpro, PPA, Hikvision, FKS Alarmes e Acessórios, Skyynet, Intelbras, and HID.
“We were challenged by the pandemic to change the way we communicate with clients. We are equipping ourselves to offer new business opportunities and effective partnerships also in the digital environment, with the advantage of eliminating geographical barriers, reducing investment costs and, above all, connecting more people,” says Maurício Duval Macedo, general director of Cipa Fiera Milano.
The executive emphasizes that the 23rd edition of Exposec is confirmed for 2021, between June 8th and 10th, at São Paulo Expo. Those pre-registered for the physical event will also be able to visit Exposec Virtual and vice versa.
“We studied for a long time to find a tool that could provide exhibitors and visitors with the best experience. We are very pleased to bring together such important brands and high-level content in this 1st Virtual Exposec, which will be a milestone for the market,” explains Selma Migliori, president of Abese.
Sector grows during pandemic.
A survey conducted by ABESE with industries, distributors, and service providers across the country, regarding the impacts of Covid-19 on the sector, indicates that 401,300 companies in the segment noticed an increase in demand for security solutions geared towards the new demands that arose due to the pandemic. According to the survey, among these technologies are thermal imaging cameras and facial recognition.
Selma points out that the sector comprises a market that grew by 101% in the last year and generates 300,000 direct jobs and two million indirect jobs. "Even during the pandemic, we observed the growth with which small and micro-enterprises managed to adapt.".
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