The opening ceremony of the 23rd Exposec – International Security Fair was marked, on the morning of this Tuesday (7), by the signing of the memorandum of understanding between the Innovation Center of the University of São Paulo – Inova/USP and the Brazilian Association of Electronic Security Systems Companies – ABESE, which holds the fair in partnership with Fiera Milano Brasil.
The agreement, which aims to encourage Research and Development in the area of electronic security, fits perfectly with the exhibition's proposal, which brings together 800 exhibiting brands, to present technological innovations in the segment and discuss the future of the sector, according to Maurício Macedo, CEO of Fiera Milano Brasil.
Selma Migliori, president of ABESE, highlighted during her speech that partnerships are essential to stimulate the development of new technologies. "That's why we signed this agreement, with the goal of promoting the evolution of electronic security systems.".
Marcelo Knörich Zuffo, coordinator of Inova/USP, recalled that the project is a space that aims to aggregate and integrate laboratories and various initiatives in a multidisciplinary environment dedicated to the development of research and innovation.
At the ceremony, Macedo reiterated that trade fairs are important drivers of economic development, not only because of the business generated in the aisles and stands, but also because of the multiplier effect they have in boosting the hotel, gastronomy, commerce, and the entire tourism and services production chain in the cities where they are held. The executive also took the opportunity to thank the mayor of São Paulo, Ricardo Nunes, who was represented by the municipal secretary of Urban Security, Elza Paulina de Souza, "for the warm welcome he gave us during the meeting of Ubrafe – the Brazilian Union of Trade Fair and Business Event Promoters – for the signing of the Memorandum of Understanding aimed at carrying out a series of coordinated actions between the public authorities and representatives of the sector to position São Paulo as a benchmark destination for trade fairs and business events.".
“We strongly believe in the potential of our activity and are pleased with the opportunity and space to work on initiatives that further enhance the leading role of the city of São Paulo as the trade fair capital of South America,” he stated.
The president of ABESE began her speech by requesting a minute of silence in honor of the victims of Covid-19. She highlighted the challenges faced by the world during the pandemic. “After two years without the possibility of holding this fair, here we are connected to begin the 23rd edition of Exposec, the largest security fair in Latin America. I realized that this connection is stronger than I myself imagined. It is common to all the actors present here. It is solid, and it is full of purpose. But what purpose? To care for others!”
The Municipal Secretary of Urban Security reminded everyone that we are still in a recovery phase and that "the fair is an important moment to discuss this major issue, which is the security of citizens and businesses." "With an event of the magnitude of Exposec, we win, and the citizens win," she stated.
Also present at the event, General João Camilo Pires de Campos, Secretary of State for Public Security, representing Governor Rodrigo Garcia, highlighted the increasing use of technology by state security forces and programs such as Detecta, which gathers information about the sector and makes it available to all organizations. "Technology has the capacity to multiply police power and increase citizen safety.".
Startup Island showcases the diverse applications of Artificial Intelligence in property security.
Having an innovative business proposal with great growth potential, using technology as a base. This is how startups gained their own space at the 23rd Exposec, which started this Tuesday (7) and continues until Thursday (9) at São Paulo Expo. Chosen in a call made by the Brazilian Association of Electronic Security Systems Companies – ABESE to integrate the Startup Island, these companies are betting on the visibility of the fair to get clients and, who knows, investors.
Developed by startup Intralab IO, Lucy, the artificial intelligence solution, is the first to integrate security, automation, and monitoring. With a B2B model, the solution enables electronic security companies to meet the most specific demands of the end consumer. The Lucy platform interacts with more than 40 devices from different manufacturers and continues to evolve to absorb new needs in a customized way for different scenarios.
Alexandre Caravieri, Commercial Director of Intralab IO, says that Lucy has been on the market since the beginning of January. "This is the first trade show where we are presenting this solution, and it's an important moment because the market is beginning to recover.".
With a focus on smart cities, the Omnicog The goal is to use artificial intelligence to guide decisions related to traffic, tourism, education, and public safety. The startup focuses on the concept of smart cities with a technological solution that assists human vision in optimizing the management of a range of relevant needs. In practice, the algorithm applied to public management, for example, helps to proactively analyze highway problems such as potholes and signage, as well as irregular driver behavior, among other possibilities.
With major clients such as Ecovias and Entrevias, two highway concessionaires in the state of São Paulo, Omnicog sees Exposec as an opportunity to gain more visibility and make contacts with potential investors. "The fair is an important occasion to showcase our product to potential buyers and perhaps even investors," assures Fernanda Gomes, Inside Sales at the startup.
Already No Leak Defense The company offers resource optimization in the monitoring center so that companies can grow sustainably through the Ágatha Artificial Intelligence (AI), which recognizes patterns and generates alerts. According to André Vianna, Commercial Executive of the startup, it is an auxiliary system in the security structure of condominiums and companies. “It identifies a vehicle driving in the wrong direction, a person entering through the car access, or a motorcycle with a rider stopped for a long time in a deserted location and gives an alert, identifying it as a potential danger. In other words, it detects the risk before something happens.”.
Everyone has the opportunity to operate drones at Exposec 2022.
Arena Drone, one of the established attractions at the International Security Fair and a draw for the public at São Paulo Expo, offers visitors displays of new equipment from Gohobby, a company specializing in drones that has been in the Brazilian market since 2010. Furthermore, everyone has the opportunity to operate the equipment used for entertainment and pilot training. According to Diego Queiroz, who coordinates the Arena, this is a good opportunity for a first contact with this technology that is gaining more and more followers every day, both for leisure and security.
Service
Exposec 2022
Date: June 7th to 9th
Time: from 1 PM to 8 PM
Location: São Paulo Expo
Address: Rodovia dos Imigrantes, km 1.5 – Vila Água Funda, São Paulo – SP
Accreditation via the Website
About Fiera Milano Brazil
Fiera Milano Brasil, the Brazilian subsidiary of Fiera Milano, one of the world's largest trade fair and congress players, attracting approximately 30,000 exhibitors and over five million visitors annually, became the majority shareholder of Cipa do Brasil in 2011, giving rise to Cipa Fiera Milano, and from 2022 to Fiera Milano Brasil. In Brazil, nine trade fairs are held representing diverse sectors of the economy, such as security, clean and renewable energy, pipes and fittings, cables, occupational health, surface treatments, window and door frames, rehabilitation technologies, inclusion and accessibility, among others. Key brands in the portfolio include Exposec, Fisp, Fire Show, Fesqua, Ecoenergy, Reatech, and Ebrats.
About ABESE
Founded in 1995, ABESE is a nationwide, non-profit business association representing companies in the electronic security systems sector, dealing with various types of disruptive technologies such as facial recognition, tracking devices, video surveillance, access controls (including remote gate access control), and other resources aimed at optimizing security and promoting intelligent security.
Press Information ABESE:
Tropic Communication
Adriana Fernandes – (11) 9 9963-2930 | adriana@tropicocomunicacao.com.br
Diogo Oliveira – cell: (11) 9 7270-4107 | redacao@tropicocomunicacao.com.br
Press Information
2PRÓ Communication
Myrian Vallone – myrian.vallone@2pro.com.br – (11) 3030-9404 | 98378-3888
Teresa Silva – teresa.silva@2pro.com.br – (11) 3030-9463 | 99228-7836


