With over 48,800 visitors, Exposec 2022 exceeded expectations in terms of audience and business.

The 23rd Exposec, which ended this Thursday (9), at São Paulo Expo, was a historic edition, a milestone for the electronic security sector in Brazil, reaffirming its importance for the entire production chain of security The event was a hit in the country due to the new product launches and solutions presented during the three days of the event. This analysis comes from Maurício Macedo, CEO of [Company Name]. Fiera Milano Brazil, the organizer of the fair in partnership with ABESE – the Brazilian Association of Electronic Security Systems Companies, also highlighted that the event brought together 800 exhibiting brands and more than 48,800 visitors.

“"We were able to achieve this thanks to the partnership with..." ABESE "And for companies in the sector, to hold the biggest Exposec ever. The fair proved to be an important driver of economic development, with business generated in the corridors and stands, in addition to many contacts made during the exhibition days that will boost sales in the coming months," Macedo highlighted.

According to ABESE's president, Selma Migliori, the large number of exhibitors and visitors at the fair demonstrates the sector's strength in the country. “The market's participation in this edition of Exposec is living proof of the strength of the recovery of security projects in Brazil and Latin America, and the resilience of our companies and professionals,” she analyzed. “The volume of business generated at the fair, the qualification of the exhibitors and the public also exemplifies the new scenario of the Brazilian innovation ecosystem with the arrival of 5G and the indispensable character that smart solutions have acquired in the last two years. We conclude the event with the certainty that the sector is on the right track to consolidate itself as one of the pillars of the Brazilian economy.”.

The highlight of the opening of Exposec 2022 was the signing of a memorandum of understanding between the Brazilian Association of Electronic Security Systems Companies and... Innovation Center of the University of São Paulo – Inova/USP. The agreement aims to encourage research and development in the field of electronic security.

The volume of deals closed or initiated exceeded the expectations of the participants in this edition. The product innovations presented by the companies, including the ABESE Arena ConnectThe participation of security managers, IoT experts, and startups was also one of the main attractions of the fair. According to the association, this is a strong indicator of growth in the sector, with investments in new technologies to serve the market with more efficient solutions.

The venue offered, among its attractions, an auditorium for lectures with industry experts, as well as booths dedicated to market innovations, such as the Startup Island and the Innovation Island.

Startups were also able to present their projects. Startup Island  The event brought together five companies – Omnicog, Noleak Defence, Intralab IO, Palqee, and Lanup – chosen from a call for proposals by ABESE, and they relied on the visibility of the trade fair to gain clients and, perhaps, investors.

Already Innovation Island It managed to achieve its goal of bringing research and development closer to companies in the electronic security sector. Participants included the Federal Institute of Education, Science and Technology of Ceará (IFCE), the Institute of Exponential Technologies (ITEX), the National Bank for Economic and Social Development – BNDES, Inova USP, the Center for Studies and Research of the North and Northeast (NEPEN), and the ABC Development Agency.

Brands debut at Exposec

The presence of qualified visitors, in a higher-than-expected volume, pleased the exhibitors. And even though the main goal was to prospect new clients and plan future sales, many deals were closed during the three days of the fair.

A Gocil Security and Multiservices, The company, which made its debut at Exposec, is quite satisfied with the results. Renata Marcial, the company's Marketing Manager, noted the massive public turnout. "We were delighted with the turnout on the very first day of the fair. I've visited Exposec in previous years, but I was surprised by the audience this year. It's great to see how the sector is regaining momentum, especially among players in the shopping mall market.".

The large influx of people over the three days of the event also pleased... Vivensis. Chief Marketing Officer Patrícia Vital also noted that the audience was highly qualified. “We are pleasantly surprised by the high volume of people and the business synergy between security and telecommunications. With products becoming increasingly connected, our entertainment and connectivity solutions are becoming more and more integrated into the Exposec ecosystem,” she explained. “We registered 140 visitors on the first day, but we know we couldn't register all the visitors who passed through the booth, so we estimate a flow of 500 to 700 people. We had more than 30 requests from new resellers of our products and services.”.

The woman from Paraná Xelpon The company also came to Exposec to seek business opportunities. According to Marketing Manager Kelly Penteado, the company achieved its goal of getting closer to its target audience. “Because we are still a relatively unknown brand in the market, we chose this fair to increase our visibility. We are extremely satisfied with the contacts made; we received around 650 visits on the first day alone. Our goal is to find partners to market our security products such as access control and video intercoms.”.

But not everyone who attended Exposec was thinking about connecting with clients. The German company AP SensingThe company does not yet have a presence in the country, and according to Regional Sales Manager Daniel Vázquez, their participation in the fair served to prospect the Brazilian market. “This is the first time we have exhibited at Exposec and we are satisfied. We received many companies and made good contacts. We are prospecting the Brazilian market and we see that the security sector here has experienced significant growth during the pandemic, and this caught our attention.”

Major players were also present.

Leading names in the electronic security sector expressed satisfaction with the results at Exposec. Present at the fair for the last five editions, the company... Getrak He sees a recovery in the sector and recognizes the importance of Exposec in this process.

According to the company's Marketing Manager, Pedro Costa, the brand promotion and the launch of the new product went as planned. "We know the boost the trade show gives us, and this year was no different," he assures. "After the pandemic period, the market has been recovering well. We came to the trade show with the intention of promoting our brand and the new product, Fleet Talk. We are creating new relationships, with the stand always full, closing contracts and selling products."“

A SegurPro The company was also pleased with the results achieved during the trade fair. Fernando Ventura, the company's commercial director, highlighted the importance of being present at the event. ”Exposec is a great opportunity to meet players in the sector throughout the country, since we are present in all Brazilian states with more than 20,000 highly trained employees, offering customized solutions that effectively contribute to risk management and growth for our clients, whatever their needs may be. These were days of much learning and reconnection.”.

The audience at the fair exceeded expectations, according to James Love, training coordinator at [company name]. Hikvision in Brazil. "It was truly a fantastic fair, which exceeded all our expectations; the organizers deserve congratulations.".