EBRATS – Brazilian Meeting and Exhibition on Surface Treatment and FEITINTAS – Paint Industry Fair will be held in September 2018 at São Paulo Expo, simultaneously with FESQUA – Fair of Frames, Hardware and Components.
São Paulo, October 2017– The organizer and promoter CIPA Fiera Milano officially launched another edition of the fairs on Wednesday, October 4th, in São Paulo. EBRATS – Brazilian Meeting and Exhibition on Surface Treatmentse FEITINTAS – Trade Fair for the Paint, Varnish and Related Products Industry. For the first time, both events will be held simultaneously with the FESQUA – International Trade Fair for Windows, Doors, Hardware and Components on the same days and location. The Fairstarão abertas ao público de September 12th and 15th, 2018, at São Paulo Expo.
The new format for holding the trade fairs jointly aims to facilitate access and integration for the public, as well as improve the logistics of the exhibitions for companies, according to the commercial director of CIPA Fiera Milano, Rimantas Sipas. In previous years, FEITINTAS and FESQUA were held separately from EBRATS. The organizers expect to receive around 40,000 people and more than 700 exhibiting brands.
Sipas reported that on the launch day alone, approximately 70% of the available booth spaces at EBRATS were sold. “This positively surprised us, indicating a recovery in business, which we already noticed this year, and which will be much more consolidated next year,” stated Sipas. “Holding trade shows is a great opportunity for companies to take advantage of the positive economic recovery and showcase their brands,” he added.
The president of SITIVESP shares the same assessment of business growth for 2018. According to him, the market for industrial paints, real estate paints, automotive refinishing, and related products went through the period from 2013 to 2016 without business expansion. "This year, however, we are seeing a slight recovery, and next year we believe the movement will be very good," he said.
Narciso Moreira also highlighted the strategic planning work carried out by SITIVESP, which is allowing for even closer ties with ABRAFATI (Brazilian Association of Paint Manufacturers) and the definition of competencies that will be managed by each of the entities. "We need to make the best possible use of what the sector truly offers.".
Airi Zanini, president of ABTS (Brazilian Association of Surface Treatments) and general director of Anion MacDermid Brazil, also points out that other sectors of the economy, such as the real estate market, home appliances (white goods), and furniture, have also been showing positive performance data. He believes it is important for surface treatment companies to be present at EBRATS, "so they can discuss innovations in the sector and showcase their new products to the market.".
According to exhibitor Milton Morais Silveira Júnior, CEO of Atotech, EBRATS is a great event where there is an opportunity to strengthen the company's brand and have closer contact with customers. "We have participated in almost every edition and it is also a time for us to get together," he said.
During the launch event for the trade fairs, anthropologist Luiz Marins, invited by Cipa Fiera Milano to give a lecture on investment opportunities, explained to the businesspeople present the competitive advantages of Brazil compared to other countries such as China, India, Indonesia, Turkey, and Russia. According to Marins, in the eyes of foreign investors, in addition to Brazil being among the 10 largest economies in the world, it is a place that does not have the problems present in those nations, such as ethnic or religious issues, border conflicts, and language barriers. "Investors are more interested in our economy, which has the best agribusiness in the world, for example, so we need to start preparing to emerge from this crisis, beginning to see the opportunities that will arise," he recommended.
Trade fair profiles
EBRATS is in its 16th edition and is considered the largest forum in Latin America on Surface Treatment, held in partnership with ABTS and with the support of SINDISUPER – the Union of the Surface Protection, Treatment and Transformation Industry of São Paulo.
The 11th FEITINTAS is focused on the real estate paint, automotive refinishing, and industrial paint markets, and is organized by SITIVESP. The fair brings together the leading brands in the sector, offering complete solutions and market trends. It will also feature technical lectures aimed at promoting the development of the sector, qualifying the workforce, and fostering new business.
The 12th FESQUA is the largest and most important event for the window and door frame market in Latin America. It brings together in one place innovations in window and door frames and glass, doors, windows, facades, ceilings, gates, railings, accessories and components, as well as machinery and equipment for the window and door frame and glass industry.
Service:
EBRATS – Brazilian Meeting and Exhibition on Surface Treatments – www.ebrats.com.br.
FEITINTAS – Trade Fair for the Paint, Varnish and Related Products Industry – www.feitintas.com.br.
FESQUA – International Trade Fair for Windows, Doors, Hardware and Components – www.fesqua.com.br.
Opening hours: From Wednesday to Friday, from 2 pm to 9 pm, and on Saturday, from 11 am to 7 pm.
Date: September 12-15, 2018.
Location: São Paulo Expo Exhibition & Convention Center.
Address: Rodovia dos Imigrantes, KM 1.5 – Água Funda, São Paulo – SP.
About CIPA Fiera Milano
Cipa Fiera Milano is a company specializing in organizing trade fairs and producing technical magazines, with the goal of bringing organizations in Latin America closer together and creating real business and networking opportunities. The company is the Brazilian branch of Fiera Milano, a leading trade fair and congress group in Italy and one of the most important in the world.
A Fiera Milano It has a unique portfolio of trade fairs considering the variety of economic sectors represented, as well as the quality presented at its events – both in Italy and abroad. There are 12 trade fairs in Brazil: EBRATS – Brazilian Meeting and Exhibition on Surface Treatments; FEITINTAS Trade Fair for the Paint, Varnish and Related Products Industry; FESQUA International Trade Fair for Windows, Doors, Hardware and Components; EXPOSEC International Security Fair; EnerSolar + Brazil International Trade Fair for Solar Energy Technologies; TecnoMultimídia InfoComm Brasil; FIRE SHOW International Fire Fair; FISP FISST International Trade Fair for Safety and Security; REATECH International Fair of Technologies in Rehabilitation, Inclusion and Accessibility; TUBOTECH International Trade Fair for Pipes, Valves, Pumps, Fittings and Components; wire South America International Cable and Wire Fair and BRASEG Brazilian Trade Fair for Occupational Safety and Health and Fire Protection.
More information for the press:
2PRÓ Communication
Teresa Silva – (11)3030-9463
Teresa.silva@2pro.com.br
Luciano Somenzari – (11) 3030-9435
Luciano.somenzari@2pro.com.br
Myrian Vallone – (11) 3030-9404
Myrian.vallone@2pro.com.br
