Since the beginning of 2020, many things have changed in Brazil and the world in the face of the crisis caused by the pandemic. But if there is one thing that remains the same and, certainly, more important, it is data processing. This topic has been on the agenda in recent weeks, as after discussions, postponements, and anticipation, the LGPD (General Data Protection Law) is finally expected to come into effect.
The purpose of this law is to bring us in line with European countries since they approved the GDPR two years ago. But here, things are still quite different. The Chamber of Deputies tried to push the law's implementation to the beginning of 2021, but it didn't work. Now, it only needs presidential approval to come into effect in September.
In addition to not having a set date, the ANPD (National Data Protection Authority), an agency linked to the presidency of the republic that will oversee compliance with the law, has not yet been formed.
But these aren't the only obstacles. Companies, which had two years to adapt to the law, either failed to prepare or waited until the last minute to do so. Now, they're in a frantic race to comply.
A survey conducted by Akamai Technologies, an American company specializing in global internet traffic services and performance, carried out between June and July of this year with over 400 organizations operating in Brazil, indicates that 641% of companies are not in compliance with the LGPD (Brazilian General Data Protection Law).
The study also shows that only 241% of companies are already adapting to the legislation, while 16% have not even started the process and 24% don't even know what the LGPD (Brazilian General Data Protection Law) is about. However, one thing is certain: non-compliance with the regulations can result in fines ranging from 2% of the company's gross revenue to R$50 million per infraction.
Therefore, the companies that most need to be attentive to all the rules of the law are those that have the largest volume of information, such as banks, organizations with loyalty programs, and e-commerce. However, according to Serasa Experian, the most prepared sectors are technology, with 93%, followed by Banks, Financial Institutions, Insurance Companies, and Brokerage Firms, with 84%.
There is still much to be done.
Developing the idea of storing only necessary data, in addition to securely managing it, is an urgent need that has been postponed, but now must be part of any company's culture. Today's consumers expect nothing less to maintain a close relationship with any brand.
We are already experiencing constant business transformation due to the pandemic, and we have never been so receptive to change as we are now. Therefore, adapting to the law will be another challenge this year, bringing an effective data protection policy and training for employees responsible for handling data into companies.
Unprecedented results from the Unisys Security Index (USI) 2020 indicate that 551,300 Brazilians said they are extremely or very confident that the law will bring the necessary advancements to protect their data held by public and private organizations.
But, like any change, the implementation will still generate much discussion and bring impacts, since the operation of some processes needs changes and adaptations. However, we don't need to view these initial transformations negatively. The LGPD (Brazilian General Data Protection Law) is precisely intended to bring more transparency between customers and companies.
Certainly, this will be a huge challenge for Brazil, considering that it still needs to reach maturity on the subject. As companies take note of the immediate gains from being compliant and position the customer as the "owner" of their personal information, increasing the level of privacy, they also understand that they are contributing to a significant competitive advantage.
Ultimately, even in the face of so many changes, one concept that will always be present in our times is that a restored relationship of trust enhances representation and reputation in the market.
SOURCE:
UOL
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