{"id":11525,"date":"2023-06-21T10:00:25","date_gmt":"2023-06-21T13:00:25","guid":{"rendered":"https:\/\/authentic-emerald-aardvark.72-61-35-14.cpanel.site\/?p=11525"},"modified":"2023-06-21T10:00:25","modified_gmt":"2023-06-21T13:00:25","slug":"positivoseg-chega-ao-mercado-b2b-para-transformar-o-segmento-de-seguranca-eletronica-no-brasil","status":"publish","type":"post","link":"https:\/\/exposec.tmp.br\/en\/positivoseg-chega-ao-mercado-b2b-para-transformar-o-segmento-de-seguranca-eletronica-no-brasil\/","title":{"rendered":"PositivoSEG enters the B2B market to transform the electronic security segment in Brazil."},"content":{"rendered":"

Nova unidade de neg\u00f3cios da Positivo Tecnologia oferece solu\u00e7\u00f5es de videomonitoramento, alarmes, redes e conectividade para empresas, escolas, condom\u00ednios e resid\u00eancias; entre os objetivos da PositivoSEG est\u00e1 a aproxima\u00e7\u00e3o com as revendas a partir de um programa de parcerias robusto que ir\u00e1 potencializar oportunidades de neg\u00f3cios<\/strong><\/em><\/p>\n

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Positivo Tecnologia has just launched PositivoSEG, an electronic security business unit focused on the B2B market. This new venture from the Brazilian technology company marks its debut in this segment with an extensive portfolio and a structured relationship program with sales channels. Solutions include Closed-Circuit Television (CCTV) devices, cameras, recorders and video monitoring systems, alarm systems and intrusion detection sensors, network and connectivity options (such as routers and switches), as well as accessories.<\/p>\n

The new products are ideal for increasing the security of businesses, schools, condominiums, and residences, and will be offered by PositivoSEG to resellers, installers, integrators, and monitoring companies, who will have other products to complement the portfolio of solutions for different end-customer profiles. All options in the portfolio are geared towards a specialized audience and feature the "Do it for Me" (DIFM) concept, a process supported by the convenience of professional installation performed for the customer. This practice complements the "Do it Yourself" (DIY) approach, present in solutions from another Positivo Tecnologia business, Positivo Casa Inteligente.<\/p>\n

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Em 2019, a Positivo Tecnologia trouxe aos brasileiros uma plataforma de solu\u00e7\u00f5es que se tornou refer\u00eancia no mercado nacional por democratizar e facilitar a instala\u00e7\u00e3o de dispositivos\u00a0smart home<\/em>. A Positivo Casa Inteligente foi pioneira no pa\u00eds e permitiu \u00e0 Positivo Tecnologia aprofundar o conhecimento no segmento de Internet das Coisas (IoT), se tornando um dos pilares de sua capacita\u00e7\u00e3o\u00a0para criar com excel\u00eancia a PositivoSEG. Soma-se a esse fator a capilaridade nacional das assist\u00eancias t\u00e9cnicas, as cinco f\u00e1bricas da Positivo Tecnologia no Brasil, o footprint dos neg\u00f3cios, a atua\u00e7\u00e3o da \u00c1rea de\u00a0Procurement<\/em>, al\u00e9m da habilidade de engenharia tecnol\u00f3gica da companhia.<\/p>\n

Positivo Tecnologia decided to launch PositivoSEG for several reasons, one of which is related to its ability to offer high-tech, high-quality, and reliable products. \u201cWith 34 years in the market and the experience gained in developing Internet of Things-based solutions, we are starting our operations in this segment in a very well-planned and structured way. It's an ambitious and bold project, because we want to be and will be a major player in this market,\u201d says Helio Bruck Rotenberg, president of Positivo Tecnologia. \u201cWe spent two years deeply studying the electronic security segment and understanding how it is organized. We defined the personas, the decision-making process, the potential and needs of the various players. Furthermore, we combined these elements with the company's other capabilities and developed a great business to revolutionize the market,\u201d adds Rotenberg.<\/p>\n

A experi\u00eancia da Positivo Tecnologia no segmento de\u00a0smart home<\/em>\u00a0amadureceu a vis\u00e3o da companhia quanto \u00e0s demandas e comportamentos do consumidor no segmento. Foi esse, inclusive, um dos fatores que viabilizaram a cria\u00e7\u00e3o da PositivoSEG e a elabora\u00e7\u00e3o de um programa de relacionamento com canais de vendas para que a Positivo Tecnologia estivesse cada vez mais pr\u00f3xima das empresas que efetivamente protagonizam o mercado de seguran\u00e7a eletr\u00f4nica: as revendas, instaladores, integradores e empresas de monitoramento.<\/p>\n

O novo neg\u00f3cio tamb\u00e9m representa a consolida\u00e7\u00e3o da estrat\u00e9gia de diversifica\u00e7\u00e3o da Positivo Tecnologia que, ultimamente, tem atuado em diferentes mercados, ampliado a presen\u00e7a no segmento B2B e aumentado as op\u00e7\u00f5es de produtos no portf\u00f3lio de hardware e servi\u00e7os. Em paralelo, de acordo com dados divulgados pela ABESE \u2013 Associa\u00e7\u00e3o Brasileira das Empresas de Sistemas\u00a0Eletr\u00f4nicos\u00a0de\u00a0Seguran\u00e7a, nos \u00faltimos anos, o segmento de seguran\u00e7a eletr\u00f4nica tem alcan\u00e7ado crescimento anual m\u00e9dio de 15%. S\u00f3 em 2022, o setor registrou faturamento aproximado de R$ 11 bilh\u00f5es e, para 2023, a expectativa \u00e9 de crescer 19%.<\/p>\n

PositivoSEG Portfolio: reliable options for automation and electronic security.<\/strong><\/p>\n

PositivoSEG solutions were developed to help make the daily lives of companies, schools, condominiums, and residences better and safer by guaranteeing technology, quality, and reliability in electronic security. Developed based on studies of the national market, the product range meets demands ranging from basic installations with limited budgets to large projects with greater technological refinement and configuration possibilities. The portfolio is composed of the following product categories:<\/p>\n