{"id":11565,"date":"2023-06-21T11:21:51","date_gmt":"2023-06-21T14:21:51","guid":{"rendered":"https:\/\/authentic-emerald-aardvark.72-61-35-14.cpanel.site\/?p=11565"},"modified":"2023-06-21T11:21:51","modified_gmt":"2023-06-21T14:21:51","slug":"positivoseg-surge-para-atender-b2b-em-automacao-e-seguranca-eletronica","status":"publish","type":"post","link":"https:\/\/exposec.tmp.br\/en\/positivoseg-surge-para-atender-b2b-em-automacao-e-seguranca-eletronica\/","title":{"rendered":"PositivoSEG emerges to serve B2B in automation and electronic security."},"content":{"rendered":"

Positivo Tecnologia consolidates its business diversification strategy with the start of operations in a segment that grows approximately 15% annually and generates R$ 11 billion.<\/h2>\n

A\u00a0Positive Technology<\/strong>\u00a0announces another business front focused on\u00a0B2B market.<\/strong>\u00a0The company launches\u00a0PositiveSEG<\/strong>, a business unit focused on automation and electronic security with solutions for companies,\u00a0schools<\/strong><\/a>, condominiums and residences throughout Brazil. The new venture emerges with a portfolio that includes Closed Circuit Television (CCTV) devices, cameras, recorders and video monitoring systems, alarm panels and intrusion detection sensors, network and connectivity options such as routers and switches, as well as accessories that complement these categories.<\/p>\n

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Over the past 24 months, the company has prepared for the launch of the unit and directed part of its Research & Development resources to boost its growth.\u00a0automation and electronic security businesses<\/strong>. PositivoSEG enters the Brazilian market with Positivo Tecnologia's 34 years of experience in the hardware and services segment. The solutions will be offered by PositivoSEG to resellers, installers, integrators, and monitoring companies, who will be responsible for the commercialization and installation of the products. All options in the portfolio are geared towards a specialized audience and feature the concept of "\u201cDo it for me<\/strong>\u201d (DIFM<\/strong>), a process supported by the convenience of professional installation performed for the client. The practice is complementary to \u201cDo it Yourself<\/strong>\u201d (DIY<\/strong>, present in solutions from another Positivo Tecnologia business: Positivo Casa Inteligente.<\/div>\n
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Technological pioneering<\/h2>\n
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In 2019, the company brought to Brazilians a solutions platform that became a benchmark in the market for democratizing and facilitating the installation of smart home devices in the country. Positivo Casa Inteligente was a pioneer in the national market, allowing Positivo Tecnologia to deepen its knowledge in the segment of...\u00a0Internet of Things (IoT)<\/strong><\/a>\u00a0and be one of the pillars of the Company's capacity to create PositivoSEG with excellence. Added to this factor is the national reach of technical assistance, the five factories in Brazil, the business footprint, the performance of the Procurement Area, in addition to the technological engineering skills of Positivo Tecnologia.<\/p>\n

The launch of PositivoSEG aligns with Positivo Tecnologia's diversification strategy. The company has consistently expanded its operations in the corporate market and accelerated the development of new business avenues, known as "Growth Avenues." With PositivoSEG, Positivo Tecnologia begins operating in a segment that stands out for its market opportunities.\u00a0<\/span><\/p>\n

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According to Abese (Brazilian Association of Electronic Security Systems Companies), this sector grows by an average of 15% per year and generates around R$ 11 billion in Brazil. \u201cWe are entering the automation and electronic security segment very well-structured and with the conditions to become a truly major player. The market is extremely opportune and is advancing at high levels. Furthermore, we have the necessary experience to deliver real value to our partners and clients with extremely reliable technological solutions and effective sales support initiatives,\u201d says Helio Bruck Rotenberg, president of Positivo Tecnologia. \u201cWe spent two years deeply studying the electronic security segment. We understood how it is organized, the personas, the decision-making process, as well as the potential and needs. We combined these elements with the Company's other capabilities and developed a great business to revolutionize the market,\u201d adds Rotenberg.<\/p>\n

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Relationship<\/b><\/h2>\n

Among the objectives of the new Positivo Tecnologia unit are closer relationships with resellers, installers, and integrators in the segment to mutually enhance business. PositivoSEG debuts as one of the only automation platforms and\u00a0electronic security<\/strong>\u00a0to have a relationship program with sales channels for these types of products in Brazil. The actions include training and certification programs, incentive programs, reward offers, as well as support for projects from pre-sales to post-sales.<\/p>\n

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Participation consists of a series of commitments that, when achieved, generate benefits such as discounts on product categories and technical training. \u201cOur relationship program with sales channels starts robust and consistent. It aims to expand business opportunities for resellers, installers, integrators, and monitoring companies with well-established benefit plans and commitments. We want to improve the results of our partnerships through strong support, close relationships, and the sharing of technical knowledge acquired throughout our journey,\u201d says Jos\u00e9 Ricardo Tobias, director of PositivoSEG.<\/p>\n

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The official announcement of PositivoSEG took place at Exposec 2023, the Latin American security trade show, which ends today at S\u00e3o Paulo Expo, in S\u00e3o Paulo (SP). Companies, schools, condominiums and residences will be able to purchase PositivoSEG products through resellers, installers, integrators and monitoring companies throughout the country.<\/p>\n<\/div>\n

Source: exame.com<\/p>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

Positivo Tecnologia consolida estrat\u00e9gia de diversifica\u00e7\u00e3o de neg\u00f3cios com in\u00edcio de atua\u00e7\u00e3o em segmento que cresce cerca de 15% ao ano e movimenta R$ 11 bilh\u00f5es. A\u00a0Positivo Tecnologia\u00a0anuncia mais uma frente de neg\u00f3cios voltada ao\u00a0mercado B2B.\u00a0A empresa lan\u00e7a a\u00a0PositivoSEG, unidade de neg\u00f3cios de automa\u00e7\u00e3o e seguran\u00e7a eletr\u00f4nica com solu\u00e7\u00f5es para empresas,\u00a0escolas, condom\u00ednios e resid\u00eancias de […]<\/p>\n","protected":false},"author":1,"featured_media":11566,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[51],"tags":[],"class_list":["post-11565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-saiu-na-midia-2023"],"yoast_head":"\nPositivoSEG surge para atender B2B em automa\u00e7\u00e3o e seguran\u00e7a eletr\u00f4nica - Exposec<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/exposec.tmp.br\/en\/positivoseg-surge-para-atender-b2b-em-automacao-e-seguranca-eletronica\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PositivoSEG surge para atender B2B em automa\u00e7\u00e3o e seguran\u00e7a eletr\u00f4nica - Exposec\" \/>\n<meta property=\"og:description\" content=\"Positivo Tecnologia consolida estrat\u00e9gia de diversifica\u00e7\u00e3o de neg\u00f3cios com in\u00edcio de atua\u00e7\u00e3o em segmento que cresce cerca de 15% ao ano e movimenta R$ 11 bilh\u00f5es. 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