In personal and property security, there can be no room for error, and technological evolution has been a fundamental ally in making security systems and equipment increasingly comprehensive. With the aid of artificial intelligence...fi <\/span>With the advent of AI, solutions have become capable of overcoming challenges.fi <\/span>Those things that were once almost impossible. The impact of innovation in the sector, as well as the main product launches, will be the focus of the 25th edition of Exposec \u2013 International Security Fair, which will open its doors at S\u00e3o Paulo Expo between June 4th and 6th, in the city of S\u00e3o Paulo.<\/p>\n Organized by Fiera Milano Brasil and held by the Brazilian Association of Electronic Security Systems Companies (Abese), Exposec2024 will bring together the latest technologies, products and services for the Latin American security sector, as well as attract national and international buyers from across the production chain.<\/p>\n \u201cThe impact of artificial intelligencefi <\/span>The importance of AI is undeniable, especially when considering public safety and large events. The latest Panorama of the Electronic Security Sector, published by Abese, shows that 541 out of all security products manufactured in Brazil already have embedded AI capabilities. There is a growing demand for solutions that promote more refined analyses and real-time responses, and the market is ready to meet them. Exposec will be an excellent opportunity for the public to learn about what already exists and is available for qualification.fi <\/span>caring for security projects\u201d, confi <\/span>says Selma Migliori, president of Abese.<\/p>\n For Maur\u00edcio Macedo, CEO of Fiera Milano Brasil, this edition consolidates the event's relevance to the sector, especially due to the variety of participating brands, with a focus on cybersecurity companies, as well as international companies. "We have been observing the growing potential of the sector for quite some time now, as it is a stage for important innovations that impact all security segments.".<\/p>\n Expectations for 2024<\/strong><\/p>\n With 951,300 square meters of total area occupied and 35,000 pre-registered visitors for the largest security fair in Latin America, the new fair manager, Augusto Andrade, reports that the organization expects to bring together 800 exhibiting brands and receive more than 45,000 professionals.fi <\/span>Professionals in the sector will have the opportunity to strengthen their networks and expand their experience in the latest trends in the segments of Electronic, Private, Personal, Public, Property and Corporate Security.<\/p>\n \u201cExposec is the ideal place for companies in the security sector to seek business opportunities, networking, and to showcase their technologies and services. Participating in this event is crucial for expanding company visibility, establishing strategic partnerships, learning about the latest market trends, and interacting with potential national and international clients,\u201d emphasizes the pro.fi <\/span>A professional with 20 years of experience in the sector, having worked for leading trade fair organizers in various industry sectors, leading multidisciplinary teams from operations to senior management and from different cultures around the world.<\/p>\n According to Andrade, the large exhibition area provides an excellent opportunity to showcase products and services and generate qualified leads.fi <\/span>- and strengthen the brand's presence in the security market. "Participation in Exposec can significantly boost..."fi <\/span>"It captivates businesses in the security sector, being a valuable investment for companies that wish to stand out and expand their horizons,"fi <\/span>rma. The profi <\/span>The professional also highlights that new technologies will be the major trend in the sector this year and in the coming years, given the speed with which they have been adopted and the lack of signs of a slowdown.<\/p>\n Looking to the future<\/strong><\/p>\n According to the president of Abese, Selma Migliori, the expectation for 2024 is that the security sector will grow by 18.51%, driven by the absorption of electronic security solutions in increasingly diverse sectors, such as electronic gates for condominiums, body cameras used by police officers, the widespread adoption of facial recognition systems for access control in companies, educational centers, and events, among others. The segment, in fact, has much to celebrate, as it closed 2023 with a revenue of over R$12 billion and an average growth of 13.75%.<\/p>\n