{"id":15055,"date":"2025-06-04T20:09:38","date_gmt":"2025-06-04T23:09:38","guid":{"rendered":"https:\/\/authentic-emerald-aardvark.72-61-35-14.cpanel.site\/?p=15055"},"modified":"2025-06-04T20:09:38","modified_gmt":"2025-06-04T23:09:38","slug":"com-avanco-da-tecnologia-e-novos-marcos-regulatorios-seguranca-eletronica-vive-boom-e-ganha-destaque-em-evento-em-sao-paulo","status":"publish","type":"post","link":"https:\/\/exposec.tmp.br\/en\/com-avanco-da-tecnologia-e-novos-marcos-regulatorios-seguranca-eletronica-vive-boom-e-ganha-destaque-em-evento-em-sao-paulo\/","title":{"rendered":"With technological advancements and new regulatory frameworks, electronic security is booming and gaining prominence at an event in S\u00e3o Paulo."},"content":{"rendered":"<p><em>The expanding sector will be the central theme of discussions during Exposec 2025, which takes place in June in S\u00e3o Paulo.<\/em><\/p>\n<p>The increasing adoption of technologies such as artificial intelligence, real-time data analysis, and connected platforms has transformed how businesses, homes, and public institutions handle security. Systems capable of identifying suspicious behavior, remotely controlling access, and anticipating risks are becoming standard in the market, driving a rapidly growing segment in the country.<\/p>\n<p>Amid this transformative scenario, S\u00e3o Paulo will host Exposec \u2013 the International Security Technology Fair, the leading event in the field in Latin America, from June 10th to 12th. The exhibition will bring together manufacturers, integrators, startups, authorities, and institutions to present trends, discuss public policies, and foster strategic partnerships.<\/p>\n<p>In this edition, the event expands its scope and officially incorporates sectors that have been gaining prominence in the electronic security landscape. These include AI, with applications focused on automation and predictive analytics; cybersecurity, focused on protection against digital attacks and information security; and connectivity, with advanced solutions for residential and corporate environments, as well as products aimed at systems integration.<\/p>\n<p>\u201cThis will be an important moment to generate connections between those who think about, develop, and invest in security solutions. We bring together professionals from all over the country and abroad, which creates a very rich environment for exchanging experiences, new business, and partnerships that extend beyond the three days of the event. This year, with the integration of new strategic sectors, the expectation is to surpass the results of the previous edition, both in terms of qualified audience and the volume of opportunities generated for the entire production chain,\u201d comments Mauricio Macedo, CEO of Fiera Milano Brasil.<\/p>\n<p>\u201cWe are living through a historic moment for the electronic security sector, where technological advances, such as artificial intelligence and real-time connectivity, are combined with a clearer regulatory environment that is more favorable to innovation. Exposec 2025 will be a strategic space to discuss the direction of this expanding ecosystem and reinforce the role of security as an essential pillar for the sustainable and intelligent development of Brazilian cities,\u201d says Selma Migliori, president of ABESE.<\/p>\n<p><strong>New programming schedule for the Content Arena.<\/strong><\/p>\n<p>The content programming also takes center stage this year, with a revamped Content Arena, an auditorium for 300 people, and thematic tracks distributed throughout the three days. The panels will address innovation in public safety, technological trends, and strategies for physical and digital environments.<\/p>\n<p>On June 10th, the opening will be conducted by Selma Migliori, president of ABESE, and Maur\u00edcio Macedo, CEO of Fiera Milano Brasil. The Secretary of Public Security of the State of S\u00e3o Paulo, Guilherme Derrite, will present the advancements of the Muralha Paulista program, highlighting its use of artificial intelligence and intelligent monitoring. Following this, Sandro Caron, Secretary of Public Security of the State of Rio Grande do Sul, will discuss the results of the RS Seguro Program, which has significantly reduced crime indicators, and the integration of investments in intelligence and social policies.<\/p>\n<p>Both will also participate in the panel \u201cChallenges and Best Practices in Public Security,\u201d alongside Orlando Morando (Secretary of Urban Security of S\u00e3o Paulo), moderated by Roberto Motta. The discussion will address budgetary constraints, public policies, and investment in emerging technologies, with emphasis on the presentation of the Smart Sampa case and its integration with the Muralha Paulista Program.<\/p>\n<p>On the 11th, the focus will be on the current challenges and opportunities in the security sector. Futurist and TEDx speaker Lala Deheizelin, creator of the Fluxonomia 4D methodology and considered one of the 100 women co-creating the new economy, opens the program with an analysis of macroeconomic perspectives and the financing of emerging technologies. Following this, Redfox CEO Isabela Abreu will participate in the panel \u201cScience Fiction and the Future of Security,\u201d which will address topics such as smart cities, advanced cybersecurity, and the impacts of climate change on physical security.<\/p>\n<p>The final day of the program, June 12th, will be entirely dedicated to digital security, artificial intelligence, and data protection in cloud environments. The agenda begins with a lecture on the benefits of embedded artificial intelligence in security solutions and the importance of connectivity. Applications such as facial recognition and video analytics, which are transforming monitoring and incident response in corporate environments, will be discussed.<\/p>\n<p>Following this, Luiz Ramalho, CEO and co-founder of the Magie app, will present the success story of the first AI-powered cloud-based banking app within the WhatsApp Business platform. The keynote will detail what makes the app and platform secure enough for users to entrust their banking lives to, highlighting technologies such as identity management, data protection, security by design, and encryption.<\/p>\n<p>Also confirmed are the participation of Valter Wolf (president of ABRIA), Marcio Fabozi (CEO of Allcom Telecom) and Diego Aguiar (Head of Qualcomm in Brazil) in activities throughout the day.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Service \u2013 Exposec 2025 | International Security Technology Fair<\/strong><\/p>\n<p><strong>Date: <\/strong>June 10-12, 2025 (Tuesday to Thursday)<br \/>\n<strong>Time: <\/strong>from 1 PM to 8 PM<strong><br \/>\nLocation: <\/strong>S\u00e3o Paulo Expo Exhibition &amp; Convention Center<br \/>\n<strong>Address: <\/strong>Rodovia dos Imigrantes, Km 1.5 \u2013 Vila \u00c1gua Funda, S\u00e3o Paulo (SP)<br \/>\n<strong>Accreditation: <\/strong>Free and exclusive for industry professionals, upon prior registration via the website.<br \/>\n<strong>Registration and information: <\/strong><a href=\"https:\/\/www.exposec.com.br\"><strong>www.exposec.com.br<\/strong><\/a><strong><br \/>\nOrganization: <\/strong>Fiera Milano Brazil<strong><br \/>\nRealization: <\/strong>ABESE \u2013 Brazilian Association of Electronic Security Systems Companies<br \/>\n<strong>Social media:<br \/>\nInstagram | <\/strong>\u00a0<strong>@internationalsecurityfair<br \/>\nLinkedIn | Exposec \u2013 International Security Fair<br \/>\nYouTube | Exposec Brazil<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>About Fiera Milano Brazil<\/strong><\/p>\n<p>Fiera Milano Brasil is the Brazilian subsidiary of Fiera Milano, one of the largest international groups in the organization of trade fairs and congresses, headquartered in Italy with a global presence, responsible for bringing together approximately 30,000 exhibitors and more than five million visitors annually at its events. With international expertise and deep knowledge of the local market, Fiera Milano Brasil offers strategic platforms for business generation, qualified networking, and trend launching, connecting brands, professionals, and solutions in innovative and highly professional environments. It organizes a total of ten trade fairs covering various sectors of the economy, such as security, clean and renewable energy, pipes and fittings, cables, occupational health, rehabilitation technologies, inclusion and accessibility, among others. Among the main brands in its portfolio are Exposec, Fisp, Fire Show, Ecoenergy Congress, Fruit Attraction S\u00e3o Paulo \u2014 in partnership with IFEMA Madrid \u2014, Reatech, Tubotech, wire Brasil, and Esquadria Show \u2014 the latter held in partnership with N\u00fcrnbergMesse Brasil.<\/p>\n<p>More information: www.fieramilanobrasil.com.br<\/p>\n<p><strong>About ABESE<\/strong><\/p>\n<p>ABESE \u2013 the Brazilian Association of Electronic Security Systems Companies \u2013 is the leading representative entity of the electronic security sector in Brazil. With over 20 years of experience, ABESE brings together companies that develop and integrate solutions in video surveillance, access control, alarms, sensors, automation, and other technologies focused on property, personal, and public protection. The organization actively participates in the formulation of public policies, regulations, and training programs, as well as promoting innovation and sustainable growth in the sector. As the organizer of Exposec, ABESE reinforces its commitment to technological advancement, professional development, and the strengthening of the national electronic security ecosystem.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>Press office:\u00a0<\/strong><a href=\"http:\/\/www.estilopress.com.br\">Press Style\u00a0<\/a><strong>\u00a0<\/strong><br \/>\nEuracy Campos \/\u00a0<a href=\"mailto:euracycampos@estilopress.com.br\">euracycampos@estilopress.com.br<\/a><\/p>\n<p>(11) 99642-9338<\/p>\n<p>Victoria Ribeiro \/\u00a0<a href=\"mailto:pauta@estilopress.com.br\">pauta@estilopress.com.br<\/a><\/p>\n<p>(19) 99860-6800<\/p>\n<p>Sara Helane \/ <a href=\"mailto:conteudo@estilopress.com.br\">conteudo@estilopress.com.br<\/a><\/p>\n<p>(19) 99766-4357<\/p>\n<p>Julia Lima \/ <a href=\"mailto:jornalista@estilopress.com.br\">jornalista@estilopress.com.br<\/a><\/p>\n<p>(11) 3031-1701<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u00a0<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Setor em expans\u00e3o ser\u00e1 tema central de debates durante a Exposec 2025, que acontece em junho na capital paulista A crescente ado\u00e7\u00e3o de tecnologias como intelig\u00eancia artificial, an\u00e1lise de dados em tempo real e plataformas conectadas tem transformado a forma como empresas, resid\u00eancias e institui\u00e7\u00f5es p\u00fablicas lidam com seguran\u00e7a. Sistemas capazes de identificar comportamentos suspeitos, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14235,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[59],"tags":[],"class_list":["post-15055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release-2025"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Com avan\u00e7o da tecnologia e novos marcos regulat\u00f3rios, seguran\u00e7a eletr\u00f4nica vive boom e ganha destaque em evento em S\u00e3o Paulo - Exposec<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/exposec.tmp.br\/en\/com-avanco-da-tecnologia-e-novos-marcos-regulatorios-seguranca-eletronica-vive-boom-e-ganha-destaque-em-evento-em-sao-paulo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Com avan\u00e7o da tecnologia e novos marcos regulat\u00f3rios, seguran\u00e7a eletr\u00f4nica vive boom e ganha destaque em evento em S\u00e3o Paulo - Exposec\" \/>\n<meta property=\"og:description\" content=\"Setor em expans\u00e3o ser\u00e1 tema central de debates durante a Exposec 2025, que acontece em junho na capital paulista A crescente ado\u00e7\u00e3o de tecnologias como intelig\u00eancia artificial, an\u00e1lise de dados em tempo real e plataformas conectadas tem transformado a forma como empresas, resid\u00eancias e institui\u00e7\u00f5es p\u00fablicas lidam com seguran\u00e7a. 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