{"id":15336,"date":"2025-06-16T12:45:35","date_gmt":"2025-06-16T15:45:35","guid":{"rendered":"https:\/\/authentic-emerald-aardvark.72-61-35-14.cpanel.site\/?p=15336"},"modified":"2025-06-16T12:59:57","modified_gmt":"2025-06-16T15:59:57","slug":"painel-sobre-ia-conectividade-e-seguranca-na-nuvem-encerra-a-exposec-2025","status":"publish","type":"post","link":"https:\/\/exposec.tmp.br\/en\/painel-sobre-ia-conectividade-e-seguranca-na-nuvem-encerra-a-exposec-2025\/","title":{"rendered":"Panel discussion on AI, connectivity, and cloud security concludes Exposec 2025."},"content":{"rendered":"<p><em>The topic of Artificial Intelligence was highlighted throughout the event, and the final meeting delved deeper into the subject with experts in the field.<\/em><\/p>\n<p>Exposec 2025 concluded this year&#039;s edition with one of the most anticipated panels for professionals, visitors, and exhibitors: &quot;The Benefits of AI in Security Solutions.&quot; The invited speakers also addressed connectivity and security for cloud-based financial applications. Luciano Pope, CEO of Time is Money\u2014a pioneer in Brazil in implementing full-time productivity monitoring software with cloud-based data storage\u2014was the first to speak at the Exposec Content Arena.<\/p>\n<p>\u201cFirst of all, I want to congratulate the event organizers for the Arena venue. The choice of topics and speakers was spot-on and aligned with the interests of the entire sector. More and more interested people will come to absorb the knowledge shared here,\u201d he stated.<\/p>\n<p>Also participating were Diego Aguiar, Head of Qualcomm in Brazil; Marcio Fabozi, CEO of Allcom Telecom; and Andr\u00e9 Gildin, VP of Strategy at ABRIA. Following the panel, the Arena featured presentations by Marcelo Marsigliese, a business messaging specialist from META and WhatsApp, and Luiz Ramalho, creator and CEO of the financial assistant Magie.<\/p>\n<p>Luciano Pope described Time is Money as a tool that combines AI with smart sensors to monitor the performance and actions of a company&#039;s employees in real time. &quot;Once installed, Time is Money tracks everything that is typed, accessed, searched, and shared on the company&#039;s computers. In addition, it records video of what is displayed on the monitor and analyzes user behavior, inactivity time, and topics discussed in conversations and emails,&quot; he explained. &quot;Of course, before using it, both employee and employer sign a consent form acknowledging the full monitoring process,&quot; he concluded.<\/p>\n<p>&quot;Time is Money&quot; perfectly represents the panel&#039;s theme. AI is entirely focused on company security: it issues alerts, identifies suspicious behavior, and determines patterns of human behavior in daily routines. &quot;Our AI is embedded in a security solution, preventing and recognizing financial and accounting fraud, information leaks, internal misconduct, and low productivity caused by failures in process control, attendance management, and activity monitoring. It&#039;s the perfect tool to prevent the company from suffering financial losses, reputational damage, unnecessary rework, and a decline in operational efficiency and corporate governance. Furthermore, it protects the company from legal risks,&quot; said Pope.<\/p>\n<p>Marcio Fabozi then stated that he believes the combination of AI with security solutions is effective in obtaining more accurate and efficient information. \u201cThe universe of digital security follows a pattern that moves towards natural improvement. The change in ecosystems should follow a course of combined networks, and AI accelerates this integration. AI can exchange data between public and private networks and integrate with devices and the cloud,\u201d explained the CEO.<\/p>\n<p>This connectivity between platforms can generate new standards for cybersecurity and user privacy. \u201cThe first step is to observe existing workplace security protocols and then implement the most suitable solution. It&#039;s necessary to identify flaws and apply emerging technologies to daily tasks to resolve them,\u201d said Diego Aguiar. \u201cProfessionals need to practice what I call &#039;AI vision&#039;; therefore, the team needs to be well-trained and knowledgeable on the subject to assess the impact of the solution,\u2018 he concluded.<\/p>\n<p>Andr\u00e9 Gildin concluded the panel by presenting some statistical data on the Brazilian connectivity scenario. According to him, among the top 200 countries with the greatest demand for and concern about cybersecurity, Brazil ranks 20th. \u201cThis reality is due to the large number of connected devices. There are approximately 450 million in the country, including 250 million smartphones and 200 million notebooks, laptops, and other devices. Of these, only 20% access 5G technology,\u201d the moderator concluded.<\/p>\n<p><strong>Cloud security and platforms for financial applications.<\/strong><\/p>\n<p>Following this, Marcelo Marsigliese and Luiz Ramalho spoke about the partnership between WhatsApp and Magie for the implementation of a secure tool for banking transactions through the application. \u201cWhatsApp is, by far, the most used means of communication by Brazilians. In a recent survey, 901,300 respondents said they prefer the application to communicate with family, friends, and businesses because of its ease, practicality, and security. Nobody wants to make calls or send emails anymore,\u201d said Marcelo.<\/p>\n<p>He explained that there are three versions of the application available: the &quot;regular&quot; WhatsApp, most used by consumers; WhatsApp Business, which offers some tools for small entrepreneurs; and WhatsApp Business Platform, more complete and robust, ideal for large-scale conversations and more sophisticated experiences. This led to the need to integrate the application with an autonomous AI to guarantee secure financial transactions. &quot;Conversations are protected by end-to-end encryption. That is, only the sender and receiver of the message can see its content. Not even META has access to this information,&quot; he explained. &quot;That&#039;s why we sought an assistant that offered the same reliability. That&#039;s how Magie came about,&quot; he stated.<\/p>\n<p>Magie is an AI assistant for making PIX payments via WhatsApp, in an easy and secure way. Developed by Luiz Ramalho, Magie works within the app after a quick registration. \u201cThe user activates facial recognition, enters their bank details, and configures payment limits, connection time, usage limit, daily and monthly amounts. Now, they can use PIX through WhatsApp without needing to access their bank&#039;s app,\u201d he explained.<\/p>\n<p>The main benefit of using Magie AI is the practicality and separation of PIX transactions from other banking data, such as investments and loans. \u201cIt\u2019s also discreet. If someone is looking at your phone screen, they\u2019ll only see WhatsApp\u2014not a banking app. Nobody realizes you\u2019re dealing with finances,\u201d Ramalho explained. \u201cAnd Magie\u2019s AI is autonomous. For example, at a restaurant, you take a picture of the bill, send it to Magie, and ask it to split it by the number of people. It identifies the establishment\u2019s PIX key, does the calculation, and only pays your share,\u201d he said.<\/p>\n<p>The system is integrated with the Central Bank&#039;s Open Finance program and the largest banks, both traditional and digital. &quot;Transactions are 100% secure. There are already over 100,000 Magie users who have moved more than R$1 billion. The infrastructure provided by Brazilian financial institutions is robust, reliable, and offers numerous possibilities for the development of new secure financial tools for use on various platforms,&quot; he concluded.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><u>About Fiera Milano Brazil<\/u><\/strong><\/p>\n<p>Fiera Milano Brasil is the Brazilian subsidiary of Fiera Milano, one of the largest international groups in the organization of trade fairs and congresses, headquartered in Italy with a global presence, responsible for bringing together approximately 30,000 exhibitors and more than five million visitors annually at its events. With international expertise and deep knowledge of the local market, Fiera Milano Brasil offers strategic platforms for business generation, qualified networking, and trend launching, connecting brands, professionals, and solutions in innovative and highly professional environments. It organizes a total of ten trade fairs covering various sectors of the economy, such as security, clean and renewable energy, pipes and fittings, cables, occupational health, rehabilitation technologies, inclusion and accessibility, among others. Among the main brands in its portfolio are Exposec, Fisp, Fire Show, Ecoenergy Congress, Fruit Attraction S\u00e3o Paulo \u2014 in partnership with IFEMA Madrid \u2014, Reatech, Tubotech, wire Brasil, and Esquadria Show \u2014 the latter held in partnership with N\u00fcrnbergMesse Brasil.<\/p>\n<p>More information: <a href=\"http:\/\/www.fieramilanobrasil.com.br\">www.fieramilanobrasil.com.br<\/a><br \/>\n<strong><u>About ABESE<\/u><\/strong><\/p>\n<p>ABESE \u2013 the Brazilian Association of Electronic Security Systems Companies \u2013 is the leading representative entity of the electronic security sector in Brazil. With over 20 years of experience, ABESE brings together companies that develop and integrate solutions in video surveillance, access control, alarms, sensors, automation, and other technologies focused on property, personal, and public protection. The organization actively participates in the formulation of public policies, regulations, and training programs, as well as promoting innovation and sustainable growth in the sector. As the organizer of Exposec, ABESE reinforces its commitment to technological advancement, professional development, and the strengthening of the national electronic security ecosystem.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Press office: <\/strong><a href=\"https:\/\/www.estilopress.com.br\">Press Style <\/a><strong>\u00a0<\/strong><br \/>\nEuracy Campos \/ <a href=\"mailto:euracycampos@estilopress.com.br\">euracycampos@estilopress.com.br<\/a><\/p>\n<p>(11) 94790-5748<\/p>\n<p>Victoria Ribeiro \/ <a href=\"mailto:pauta@estilopress.com.br\">pauta@estilopress.com.br<\/a><\/p>\n<p>(19) 99860-6800<\/p>\n<p>Sara Helane \/ <a href=\"mailto:conteudo@estilopress.com.br\">conteudo@estilopress.com.br<\/a><\/p>\n<p>(19) 99766-4357<\/p>\n<p>Julia Lima \/ <a href=\"mailto:jornalista@estilopress.com.br\">jornalista@estilopress.com.br<\/a><\/p>\n<p>(11) 3031-1701<\/p>","protected":false},"excerpt":{"rendered":"<p>O tema da Intelig\u00eancia Artificial foi destaque durante todo o evento, e o \u00faltimo encontro aprofundou o assunto com especialistas na \u00e1rea. A Exposec 2025 encerrou a edi\u00e7\u00e3o deste ano com um dos pain\u00e9is mais esperados por profissionais, visitantes e expositores: \u201cOs Benef\u00edcios da IA em Solu\u00e7\u00f5es de Seguran\u00e7a\u201d. Os palestrantes convidados tamb\u00e9m abordaram conectividade [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15343,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[59],"tags":[],"class_list":["post-15336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release-2025"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Painel sobre IA, conectividade e seguran\u00e7a na nuvem encerra a Exposec 2025 - Exposec<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/exposec.tmp.br\/en\/painel-sobre-ia-conectividade-e-seguranca-na-nuvem-encerra-a-exposec-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Painel sobre IA, conectividade e seguran\u00e7a na nuvem encerra a Exposec 2025 - Exposec\" \/>\n<meta property=\"og:description\" content=\"O tema da Intelig\u00eancia Artificial foi destaque durante todo o evento, e o \u00faltimo encontro aprofundou o assunto com especialistas na \u00e1rea. 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