{"id":15922,"date":"2025-08-11T16:00:41","date_gmt":"2025-08-11T19:00:41","guid":{"rendered":"https:\/\/authentic-emerald-aardvark.72-61-35-14.cpanel.site\/?p=15922"},"modified":"2025-08-11T16:00:41","modified_gmt":"2025-08-11T19:00:41","slug":"fiera-milano-brasil-revela-dados-ineditos-da-exposec-2025-e-traca-cenario-otimista-para-o-setor-de-seguranca","status":"publish","type":"post","link":"https:\/\/exposec.tmp.br\/en\/fiera-milano-brasil-revela-dados-ineditos-da-exposec-2025-e-traca-cenario-otimista-para-o-setor-de-seguranca\/","title":{"rendered":"Fiera Milano Brasil reveals unprecedented data from Exposec 2025 and paints an optimistic picture for the security sector."},"content":{"rendered":"<p><strong><em>An international stage for strategic decisions, where technology and relationships go hand in hand.<\/em><\/strong><\/p>\n<p>Over three days, more than 58,000 professionals from 40 countries walked the halls of Exposec 2025 \u2013 the International Security Technology Fair, held by ABESE (Brazilian Association of Electronic Security Systems Companies) and organized by Fiera Milano Brasil, consolidating the event as the main driving force of the security industry in Latin America. With 800 exhibiting brands from 20 countries and a qualified audience \u2013 mostly composed of high-level decision-makers \u2013 the fair generated opportunities and delivered results: more than 76,000 potential leads were captured, and 681 exhibitors closed deals during the event itself. A global showcase where innovation, networking, and business materialize before your eyes.<\/p>\n<p>\u201cThe numbers speak for themselves, but what drives us is the quality of the connections. Exposec 2025 was, without a doubt, a historic edition. We brought together the big names in the sector, boosted launches and, above all, created a favorable environment for strategic decisions to happen there, in real time,\u201d says Maur\u00edcio Macedo, CEO of Fiera Milano Brasil.<\/p>\n<p><strong>Innovation that begins at the entrance and extends to every meter of the fair.<\/strong><\/p>\n<p>Upon arrival, visitors were immediately transported to a high-tech atmosphere with the High-Tech Entrance Tunnel\u2014a sensory installation that marked the beginning of the immersive experience. Intelligent lighting, enveloping sound, and a futuristic setting heralded what was to come. There, even before the first handshake, brands like JFL and Johnson Controls presented themselves as part of a vibrant innovation ecosystem.<\/p>\n<p>The experience continued in the Content Arena, which hosted more than 10 hours of strategic programming. Case studies from major companies, trends in artificial intelligence, cybersecurity, and digital solutions guided the discussions. \u201cThe arena became a point of convergence. It was there that many people understood that the transformation of the sector is not just in the machines, but in the ideas and the encounters,\u201d Macedo emphasizes.<\/p>\n<p>The EXPOSHOW space also attracted attention with over 22 hours of practical demonstrations of the solutions on display, connecting product to real-time performance. Engagement was evident, with visitors staying for extended periods and exhibitors celebrating the generation of qualified leads.<\/p>\n<p><strong>Where conversations turn into deals: business, networking, and human connections.<\/strong><\/p>\n<p>Exposec 2025 was marked by a rare intensity. The conversations weren&#039;t just institutional\u2014they were commercial, direct, and decisive. Almost six out of ten visitors closed deals right there. Nearly 401% of the audience consisted of C-level executives, presidents, and directors with consolidated purchasing power. And 85% of those present reported having direct influence on technology acquisition decisions in their companies.<\/p>\n<p>\u201cIt\u2019s a trade fair where people come with the purpose of investing, finding solutions, and forging partnerships. The environment is conducive to that. Many businesses are initiated there and evolve rapidly. This was the case with companies that signed contracts with international players even during the event,\u201d comments Maur\u00edcio Macedo.<\/p>\n<p>The Top Buyers Program, an initiative that invites visitors from previous editions who are decision-makers for large annual corporate budgets for investments in security technology, reinforced this intense business profile by promoting personalized meetings with exhibitors. The curation of these meetings focused on generating immediate returns and long-term relationships, with a high conversion rate.<\/p>\n<p><strong>An event that considers the future without forgetting the people.<\/strong><\/p>\n<p>Beyond the volume of business and state-of-the-art technology, Exposec also stood out for its commitment to values that transcend the market. Sustainability, inclusion, and social responsibility were at the heart of the operation. The fair adopted reusable 100% modular assembly, eliminated the use of traditional carpets, and prioritized the hiring of people with disabilities for various roles.<\/p>\n<p>\u201cWe believe that leading a sector like security also demands responsibility towards the future of the planet and towards people. There is no true innovation without ESG,\u201d emphasizes Macedo.<\/p>\n<p>This attention to detail was reflected in the satisfaction and recommendation rates: 971% of exhibitors and 841% of visitors stated that they would return to the fair and recommend it. Social media, in turn, experienced an explosion in engagement: there were more than 9 million digital impacts and more than 5 million people reached during the campaign.<\/p>\n<p>Exposec 2025 delivered much more than technology. It delivered valuable human relationships, impactful decisions, and the certainty that security, in Brazil and the world, passes through S\u00e3o Paulo. And it already leaves a clear message for 2026: the future of security is built now \u2014 with intelligence, vision, and the courage to transform.<\/p>\n<p><strong>About Fiera Milano Brazil<\/strong><\/p>\n<p>Fiera Milano Brasil is the Brazilian subsidiary of Fiera Milano, one of the largest international groups in the organization of trade fairs and congresses, headquartered in Italy with a global presence, responsible for bringing together approximately 30,000 exhibitors and more than five million visitors annually at its events. With international expertise and deep knowledge of the local market, Fiera Milano Brasil offers strategic platforms for business generation, qualified networking, and trend launching, connecting brands, professionals, and solutions in innovative and highly professional environments. It organizes a total of nine trade fairs covering various sectors of the economy, such as security, clean and renewable energy, pipes and fittings, cables, occupational health, rehabilitation technologies, inclusion and accessibility, among others. Among the main brands in its portfolio are Exposec, Fisp, Fire Show, Ecoenergy Congress, Fruit Attraction S\u00e3o Paulo \u2014 in partnership with IFEMA Madrid \u2014, Reatech, Tubotech, wire Brasil, and Esquadria Show \u2014 the latter held in partnership with N\u00fcrnbergMesse Brasil.<br \/>\nMore information: <a href=\"http:\/\/www.fieramilanobrasil.com.br\">www.fieramilanobrasil.com.br<\/a><\/p>\n<p><strong>Press office: <\/strong><a href=\"https:\/\/www.estilopress.com.br\">Press Style <\/a><strong>\u00a0<\/strong><br \/>\nEuracy Campos \/ <a href=\"mailto:euracycampos@estilopress.com.br\">euracycampos@estilopress.com.br<\/a><\/p>\n<p>(11) 94790-5748<\/p>\n<p>Victoria Ribeiro \/ <a href=\"mailto:pauta@estilopress.com.br\">pauta@estilopress.com.br<\/a><\/p>\n<p>(19) 99860-6800<\/p>\n<p>Sara Helane \/ <a href=\"mailto:conteudo@estilopress.com.br\">conteudo@estilopress.com.br<\/a><\/p>\n<p>(19) 99766-4357<\/p>\n<p>Julia Lima \/ <a href=\"mailto:jornalista@estilopress.com.br\">jornalista@estilopress.com.br<\/a><\/p>\n<p>(11) 3031-1701<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Um palco internacional de decis\u00f5es estrat\u00e9gicas, onde tecnologia e relacionamento caminham juntos Em tr\u00eas dias, mais de 58 mil profissionais de 40 pa\u00edses cruzaram os corredores da Exposec 2025 \u2013 Feira Internacional de Tecnologia em Seguran\u00e7a, realizada pela ABESE (Associa\u00e7\u00e3o Brasileira das Empresas de Sistemas Eletr\u00f4nicos de Seguran\u00e7a) e organizada pela Fiera Milano Brasil, consolidando [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15470,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[59],"tags":[],"class_list":["post-15922","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release-2025"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fiera Milano Brasil revela dados in\u00e9ditos da Exposec 2025 e tra\u00e7a cen\u00e1rio otimista para o setor de Seguran\u00e7a - Exposec<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/exposec.tmp.br\/en\/fiera-milano-brasil-revela-dados-ineditos-da-exposec-2025-e-traca-cenario-otimista-para-o-setor-de-seguranca\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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