The IDV (Institute for Retail Development) has requested that the Chamber of Deputies approve Provisional Measure 959, which deals with postponing the entry into force of the General Data Protection Law (LGPD \u2013 Law 13.709\/19). According to the entity, the approval of the law was a major step taken by the National Congress and certainly puts Brazil on the same level as other countries that are also concerned about the privacy of consumers and citizens. However, full compliance with the law will require a huge effort of time, energy and money from the private sector.<\/p>\n
According to the president of IDV, Marcelo Silva, the last few months have been extremely challenging, and the public calamity scenario has demanded that the private sector overcome previously nonexistent obstacles daily, with companies striving to survive and avoid laying off employees as much as possible. \u201cIn this context, postponing the entry into force of the law will allow the entire private sector to prepare in a less challenging environment than the one we are currently experiencing. This postponement will not cause major harm to the country and will be another of the very important measures that the Chamber of Deputies has been approving with the aim of allowing the private sector to complete this transition with the least possible damage,\u201d explains Marcelo Silva.<\/p>\n