Business expectations for the International Security Fair (Exposec 2022), held between June 7th and 9th at S\u00e3o Paulo Expo, were exceeded in the first participation of the companies ZKTeco, Pado, Gocil, Vivensis, Xelpon and Yamaha, which exhibited their products and services in the return of the in-person fair, aiming to expand their participation in this rapidly growing market in Brazil.<\/p>\n
ZKTeco<\/strong><\/b><\/p>\n ZKTeco is a multinational company, a manufacturer of biometric recognition and intelligent security technology, with 14 subsidiaries and 29 branches in China, in addition to 38 subsidiaries around the world, including Brazil, where the company has been present since 2011, focusing primarily on access control products. Nilce Corr\u00eaa, CEO of the company, says that ZKTeco participated in Exposec 2012 and was confirmed for the 2020 edition, but due to the pandemic they had to postpone, returning now, in this 23rd edition, bringing the facial recognition line, gates and turnstiles, parking lot line, among other equipment. "The diverse range of products we offer in this security market is our great differentiator," says the executive.<\/p>\n According to Nilce, the company previously offered digital biometric products, but the pandemic boosted the market for touchless devices, leading the company to invest in developing this area. "The system meets the needs of a range of clients, such as residential condominiums, industries, hospitals, schools\u2014in other words, places that need to control access, with the option of limiting access through facial recognition in specific spaces and times," she explains.<\/p>\n Integrated solutions based on biometric verification techniques (Intelligent Person Authentication) have made ZKTeco globally recognized for the development of biometric verification algorithm techniques, sensors, and software. The company holds patents for fingerprint, iris, face, vein, and palm print recognition techniques, etc., as well as patents for computer vision techniques, including facial recognition, behavioral identification, X-ray object identification, and video structure.<\/p>\n \u201cWe offer complete solutions based on intelligent verification and identity authentication, which can be applied using only ZKTeco hardware and software or in partnership with integrators and partner software,\u201d adds the CEO.<\/p>\n Participating in this edition of Exposec met the company's expectations regarding the post-pandemic economic recovery in Brazil. "This pandemic period wasn't bad for our sector due to market demand for biometric access as an alternative to avoid contamination, but many businesses were closed and, today, with this return to in-person operations, companies are seeking alternatives and adapting to this new scenario, with greater sanitary precautions, for example," they stated.<\/p>\n According to the executive, demand from companies is growing, as is the supply of products, and many companies are reinventing themselves to expand their range of offerings. "Our company, which has a factory in Belo Horizonte, has just opened an office in S\u00e3o Paulo, with a showroom and training area, to meet this increased demand in the security market," she emphasizes.<\/p>\n For Nilce, Exposec exceeded expectations, with many people seeking new projects. \u201cWe believe the fair will generate a lot of business, with people from all over Brazil. We received visitors from various states, in addition to the opportunity to connect with the exhibitors themselves; some companies are even competitors, but they could become partners through integration with our systems and products,\u201d she notes.<\/p>\n Pado<\/strong><\/b><\/p>\n For 80 years, Pado has been a benchmark in the brass padlock and lock sector. Since 1997, under new ownership, the manufacturing plant has been located in Camb\u00e9 (Northern Paran\u00e1) with advanced equipment and modern production systems, manufacturing padlocks, locks, hardware, and accessories, launching new finishes and technologies annually across all product lines. To better connect with the security market, Pado is participating in Exposec for the first time. According to Nathan Bampi (pictured), Pado's Operations Director, the company is creating an electronic security ecosystem, starting with electronic locks, among other products exhibited at the fair, such as access control systems, smoke detectors, and home automation, all developed with national technology.<\/p>\n \u201cWe decided to participate in Exposec in order to learn from the experts in this security market, and we are very pleased with the results achieved. Visitors demonstrate that they know this market well; they arrive already knowing what products they want and are looking for a direct sales channel or contact with integrators. We are learning a lot at the fair about this new market, which is one of the company's priorities at the moment and is well aligned with our strategic vision,\u201d says Bampi.<\/p>\n He emphasizes that the strength of the Pado brand was one of the driving forces behind operating in this security market, which inevitably brings to mind the padlock. "Everyone remembers Pado because of the padlock, so we are using this brand strength to expand our portfolio, which started with electronic locks and today we have the Padtec line with digital locks, access controllers, push buttons, in addition to the launch of the Pado Gateway line, among others, all developed with national technology and design," he mentions.<\/p>\n The executive also comments on the company's performance in the home automation sector, which aligns with Exposec's profile in the electronic security market. "It's a strategic trade show for us, mainly because we operate within an ecosystem of technological products that offers excellent growth opportunities, and we are investing heavily in electronic security," he emphasizes.<\/p>\n Business expectations with the return of the in-person trade fair are very positive. "We are making several contacts and our goal is really to close major deals based on this first participation in Exposec," says Bampi.<\/p>\n Vivensis<\/strong><\/b><\/p>\n Vivensis also exhibited its products and innovations for the first time at Exposec 2022. Specializing in the satellite technology market and a pioneer in the distribution and sale of antenna and pay-TV receiver kits for leading brands such as Sky and HughesNet, Vivensis presents its new product line called Vivensis TV Livre, composed of receivers, antennas, and LNBs (signal converters for antennas) fully compatible with the new TVRO signal (from satellite dishes), to be transmitted in KU band as a replacement for the shutdown of the C band signal, in order to avoid interference from the new 5G signal.<\/p>\n \u201cThis product line was highly anticipated by the market because it meets the demands of consumers, installation partners, and the government. It's a complete solution, as it guarantees the right to watch TV for those who previously purchased equipment to access free-to-air programming, which is a public right,\u201d emphasizes Yvan Cabral, founding partner of Vivensis.<\/p>\n The new minisat antenna, with Vivensis' patented mounting technology, is even more efficient. This launch is part of the Vivensis TV Livre product line, and its unique mounting system allows the packaging to be reduced to half the size of a regular KU antenna, meaning that at only 35 cm wide, the minisat packaging allows for significant savings in logistics, inventory, and shipping costs.<\/p>\n According to the company's founding partner, Vivensis has been in the satellite transmission market for 27 years and deeply understands the realities and needs of this ecosystem. Therefore, he sees participation in Exposec as "an opportunity to gain visibility and build partnerships to maximize the migration of satellite dishes, which, according to IBGE (Brazilian Institute of Geography and Statistics), will involve 18.9 million households that will need to change their equipment.".<\/p>\n Furthermore, Patr\u00edcia Vital (pictured), Marketing Director of Vivensis, expressed her satisfaction with the fair, highlighting that they received 30% more visits than expected at the event's booth, which exceeded expectations for the company's first participation in Exposec, enabling the promotion of new business and strengthening the brand in the security segment.<\/p>\n From Exposec, Patr\u00edcia envisions a united effort for Vivensis to present itself as a manufacturer and developer of new businesses in the sector. \u201cThe event is fulfilling our proposal to interact with this segment, showcasing our products in both the gaming and TV lines. We are being very well received by the players in this security sector and we are optimistic about presenting our businesses and future prospects based on the intensification of our relationship with this audience at the fair, as there is a very good synergy between professionals in the security sector and telecom, which is our segment, since often the same people who perform the equipment installation service, as well as the retailers and resellers, are the same ones who work with our product line,\u201d she highlighted.<\/p>\n Xelpon<\/strong><\/b><\/p>\n Promoting security in a smart way is Xelpon's proposal in its first participation at Exposec, where it launched the brand as a distributor of electronic security equipment, access control, and smart home products. At the fair, the company showcased its complete portfolio of smart products, including wireless sirens, LED floodlights, smart sockets, smart mini-controllers for electronic gates, biometric alarm systems, smoke detectors, and more. It also highlighted its line of cameras, recorders, accessories, and access control equipment.<\/p>\n According to Julio Cesar (pictured), Expansion Director at Xelpon, the trade show is an opportunity to learn about the Brazilian security sector, strengthen partnerships, and present its complete product portfolio to serve distributors, resellers, and consumers. "We are showcasing products that bring advantages and benefits to the market nationwide," he says. To demonstrate this information in practice, Julio Cesar explains that visitors can experience the unique features of the products in the Xelpon Smart Experience Room. In addition, the company is offering a platform for registering potential resellers at the Xelpon booth itself.<\/p>\n He emphasizes that the fair is meeting expectations, bringing many business opportunities and interaction with visitors, who are getting to know the brand, having their questions answered, and strengthening relationships. "We are very satisfied and expect to do good business," he states.<\/p>\n Yamaha<\/strong><\/b><\/p>\n When Yamaha emerged in Japan in 1955, there were already more than 100 motorcycle manufacturers in the country. This motivated its founder, Genichi Kawakami, to want to build the best motorcycles, with the principles of quality and innovation pulsing in his soul to better satisfy the customer. This is how the company quickly achieved leading positions in important motorcycle competitions and continuously improved its products. Currently, it is present in approximately 200 countries and manufactures a wide range of solutions such as: snowmobiles, ATVs, golf carts, electric bicycles, swimming pools, generators, remote-controlled helicopters, among others.<\/p>\n Participating in Exposec for the first time, Yamaha brought its line of motorcycles designed for security guards. According to Miquelle Francisconi, from the Special Sales sector, the interest in participating in Exposec arose from the strong audience linked to the private security sector, especially those working with motorcycle fleets. "We were pleased with the results; we received visits from many people interested in the motorcycle models that were on display, and we expect that many will finalize deals after the fair," she stated.<\/p>\n Gocil<\/strong><\/b><\/p>\n As one of the most traditional, pioneering, and innovative companies in the Security, Technology, and Facilities sectors, Gocil understood the paramount importance of participating in this edition of Exposec, an event that marks the resumption of in-person activities after more than two years experiencing the restrictions imposed by the pandemic.<\/p>\n According to Renata Marcial, Marketing Manager at Gocil, it was an excellent opportunity for the company to get closer to clients and prospects, as well as to present the results of ongoing investments in technology, innovation, and security to offer the market the most modern and efficient services, products, and customized and integrated solutions.<\/p>\n \u201cIn this sense, participants had the chance to learn about the main trends and innovations observed in the segment, which are already available to the company's clients and help increase the coverage of areas to be monitored,\u201d the executive reports.<\/p>\n Examples include drones, electric motorcycles, and facial and body temperature recognition systems, which have become highly relevant for access control during the pandemic.<\/p>\n In addition to the traditional Phantom 4 drone model, Renata mentions that Gocil brought the Matrice 200 to the fair, which features a spotlight and warning siren, and the Mavic 2, equipped with a thermal camera. "The highlight of this solution is a system that allows integration between the signal and images captured by the drones and the CCTV (closed-circuit television)," she says.<\/p>\n Another attraction that caught the attention of many people who visited the Gocil stand were the electric motorcycles that have been added to the fleet used in patrols and inspections. \u201cThis sustainable option reduces carbon emissions because it doesn't use fossil fuels, has a range of 100 km and reaches speeds of up to 90 km per hour, depending on the model. The lithium batteries in Cicloway motorcycles are estimated to have a lifespan of up to four years,\u201d he explains.<\/p>\n For the company, Renata highlights that participation in Exposec was the ideal setting to present the benefits and unique features of these integrated solutions, which add value, enhance quality, and optimize the costs of contracted services.<\/p>\n Service<\/strong><\/p>\n Exposec 2022<\/p>\n Dates: June 7-9<\/p>\n Hours: 1 PM to 8 PM<\/p>\n Location: S\u00e3o Paulo Expo<\/p>\n Address: Rod. dos Imigrantes, km 1.5 \u2013 Vila \u00c1gua Funda, S\u00e3o Paulo \u2013 SP<\/p>\n Accreditation: via the website\u00a0https:\/\/www.mbxeventos.com\/AOL7EXPOSEC\/Home<\/a><\/p>\n