The first digital edition of the International Security Fair will take place on December 1st and 2nd, from 8 am to 8 pm.
São Paulo, November 12, 2020 – Digital transformation is changing business relationships in the events and trade show market, expanding the possibilities for companies to stay connected with their target audiences. This unique experience is now reaching the electronic security sector with the realization of... 1st Virtual Exposec 2020 – International Security Fair, on the days December 1st and 2nd. The event is organized by ABESE (Brazilian Association of Electronic Security Systems Companies) with organization and promotion of Cipa Fiera Milano.
The platform follows the marketplace concept and will utilize the most modern online technological resources so that visitors can interact with exhibiting brands through products and services, live streams, lectures, and webinars that will be part of the program during the two days, from 8 am to 8 pm. To embark on this experience, simply register for free on the event website. www.exposec.com.br.
Upon entering the Exposec Virtual entrance hall, visitors will be guided by the fair's signage. New products and services will be showcased in the exhibition area, exhibitor presentations will take place in the auditorium, and the Conexão Abese space will feature recorded and live presentations on management, technology, trends, innovation, and success stories from leading industry experts.
Within the Virtual Exposec, there will be an online program called Conexão Abese, which will bring together leading speakers to discuss the future of the market on topics such as innovation in public security, tracking, technological innovations for condominiums, LGPD (Brazilian General Data Protection Law), and entrepreneurship. During the breaks between each panel, the audience will be able to learn about success stories from various companies in the electronic security market.
Among the brands confirmed for the event are: Beatek, Fulltime, Grasp, Inside Sistemas, Moni Software, Segware, Sistema Irís – Bairro Seguro, All-Nations, Nice, Moninf, Vetti, Aliara, Citrox, Segurpro, PPA, Hikvision, FKS Alarmes e Acessórios, Skyynet, Intelbras and HID.
“We were challenged by the pandemic to change the way we communicate with clients. We are equipping ourselves to offer new business opportunities and effective partnerships also in the digital environment, with the advantage of eliminating geographical barriers, reducing investment costs and, above all, connecting more people,” says Maurício Duval Macedo, general director of Cipa Fiera Milano.
The executive emphasizes that the 23rd edition of Exposec is confirmed for 2021, between June 8th and 10th, at São Paulo Expo. Those pre-registered for the physical event will also be able to visit Exposec Virtual and vice versa.
“We studied for a long time to find a tool that could provide exhibitors and visitors with the best experience. We are very pleased to bring together such important brands and high-level content in this 1st Virtual Exposec, which will be a milestone for the market,” explains Selma Migliori, president of Abese.
Sector grows during pandemic.
A survey conducted by ABESE with industries, distributors, and service providers across the country, regarding the impacts of Covid-19 on the sector, indicates that 401,300 companies in the segment noticed an increase in demand for security solutions geared towards the new demands that arose due to the pandemic. According to the survey, among these technologies are thermal imaging cameras and facial recognition.
Selma points out that the sector comprises a market that grew by 101% in the last year and generates 300,000 direct jobs and two million indirect jobs. "Even during the pandemic, we observed the growth with which small and micro-enterprises managed to adapt.".
About Cipa Fiera Milano
Cipa Fiera Milano, the Brazilian subsidiary of Fiera Milano, one of the world's largest trade fair and congress players, attracting approximately 30,000 exhibitors and over five million visitors annually, became the majority shareholder of Cipa do Brasil in 2011, giving rise to Cipa Fiera Milano. In Brazil, nine trade fairs are held representing diverse sectors of the economy, such as security, clean and renewable energy, pipes and fittings, cables, occupational health, surface treatments, window and door frames, rehabilitation technologies, inclusion and accessibility, among others. Key brands in the portfolio include Exposec, Fisp, Fesqua, Ecoenergy, Reatech, and Ebrats.
About ABESE
Founded in 1995, ABESE is a nationwide, non-profit business association representing companies in the electronic security systems sector, dealing with various types of disruptive technologies such as facial recognition, tracking devices, video surveillance, access controls (including remote gate access control), and other resources aimed at optimizing security and promoting intelligent security.
Press Information
2PRÓ Communication
Myrian Vallone – myrian.vallone@2pro.com.br
(11) 3030-9404 | 98378-3888
Teresa Silva – teresa.silva@2pro.com.br
(11) 3030-9463 | 99228-7836
SOURCE:
