During Exposec 2026, the automotive technology giant presents an ecosystem capable of reducing the operational time of control centers by 80% and renews its contract ahead of schedule for 2027.
SÃO PAULO – Holding over 251% market share and with a robust base exceeding 1.2 million monitored items nationwide, Getrak consolidated its absolute leadership in the vehicle security sector during Exposec 2026. In a historic participation marked by the announcement of a R$35 million investment in research and development, the company presented the market with a complete revolution in its ecosystem, combining artificial intelligence, new hardware, and a groundbreaking solution to simplify the operation of tracking centers and vehicle protection associations.
The trade results reinforced the fair as the main driver of new business for the brand. “The exhibition was extremely positive and we managed to attract very hot leads. Even entrepreneurs who are just starting out in the sector showed great interest, which projects a fantastic conversion rate for the coming months,” celebrates Pedro Costa, Marketing Manager at Getrak. “For us, the last day of one edition is already the first day of the next. We left the pavilion with the contract signed and our presence guaranteed at Exposec 2027,” he reveals.
The Connectivity Challenge and the Leap to Platform 2.0
Founded over 20 years ago with the purpose of "providing security for a more connected world," Getrak has historically overcome the challenge of bringing traditionally analog security companies closer to cutting-edge software, hardware, and connectivity solutions. The latest result of this journey is the launch of Platform 2.0, a completely redesigned system focused on aggressive usability.
“We invested heavily in the last year to transform complex ten-click processes into commands executed with just one click. In addition, we integrated AI agents capable of automating routines and identifying suspicious vehicle behavior in real time. This automation generates savings of up to 80% in time and investment for our client,” explains Costa.
The new software also cross-references Getrak's own historical data with public safety statistics to generate analytical heat maps and alerts for high-risk zones. If a vehicle enters a high-risk area, the system proactively alerts the operator so they can check the driver's condition.
Revolutionary Hardware: From GTAG to the “Plug and Play” Concept”
In hardware development, Getrak brought four major innovations to the pavilion:
- G-Click: The most celebrated solution at the booth, which solves the industry's biggest pain point: the complexity of installing trackers and immobilizers, which often requires cutting wires and risks voiding the vehicle's warranty. GClick enables complete installation through a simple, one-click system.
- GTKLW+: Smart tracker with native Bluetooth technology that identifies the driver. The vehicle is only released for departure if the driver's registered smartphone is physically nearby.
- G-Block: High-performance immobilizer for cars, motorcycles, and trucks focused on post-theft protection, preventing the asset from being moved and thwarting criminal activity.
- GTAG: A highly accurate portable locator that requires no installation, expanding the brand's reach from traditional vehicle security to monitoring cargo, objects, and pets ("from vehicles to pets").
Looking to the Future
With its passport stamped for next year, the segment leader promises to maintain its accelerated pace of launches. “We have a lot planned for the second half of this year that will dictate the trends we will bring to the pavilion in 2027. Being here is vital to generating the revenue volume and relationships that sustain our growth,” concludes Pedro Costa.
