After a two-year hiatus, the trade show returned in full force, and Fulltime broke business records.
São Paulo – Brazil, June 2022 – A Fulltime, [Company Name], a leader in the production of integrated electronic security systems for tracking and monitoring, was present at the largest security industry trade show in Latin America, the [Trade Show Name]. Exposec – International Security Fair, which took place between June 7th and 9th at the São Paulo Expo Exhibition & Convention Center. Organized by Fiera Milano Brasil, in partnership with Abese – Brazilian Association of Security Companies, The event met all expectations.
A Fulltime The team spared no expense in logistical support for the event, bringing over 50 people from the infrastructure, development, technical, sales, and marketing sectors, in addition to the CEOs of Brazil, Wagner Peres and Rosane Peres, the CEO of Argentina, Rafael Haiyashi Garcia, the CEO of Mexico, Luis Henrique Plácido, the CFO Rosane Ferreira, and the CTOs Luís Fernando Machado and Fernando Lopes. All the effort paid off, as the event was a great success for the team. Fulltime, which on rare occasions had its stand (of more than 162 m²) in a condition of not being crowded.
The 23rd edition of the fair brought together more than 800 exhibiting brands, and the expected number of visitors was around 45,000. However, this number was surpassed, with the organization counting 48,879 visitors across more than 40,000 square meters of exhibition space. According to the president of ABESE, Selma Migliori, the large number of exhibitors and visitors at the fair demonstrates the strength of the sector in the country: “The market participation in this edition of Exposec is living proof of the strength of the recovery of security projects in Brazil and Latin America, and of the resilience of our companies and professionals,” she analyzed. “The volume of business generated at the fair, the qualification of the exhibitors and the public also exemplifies the new scenario of the Brazilian innovation ecosystem with the arrival of 5G and the indispensable character that smart solutions have acquired in the last two years. We conclude the event with the certainty that the sector is on the right track to consolidate itself as one of the pillars of the Brazilian economy,” declares Selma Migliori, President of Abese.
“"All solutions in one place" was the motto of the exhibition. Fulltime, contemplating
The entire product ecosystem, whose greatest differentiator is the native integration of all management, monitoring, and tracking solutions, as well as the autonomy of each solution, which can operate independently of the brand's other products, in conjunction with other manufacturers. The fair also served as a stage for the launch of FullCond, a platform focused on management and security for vertical condominiums, and F/Safe, a tool dedicated to collaborative security for cities and horizontal condominiums. Actively involved in the B2B white-label system, the booth of... Fulltime This was a significant factor in attracting resellers of various security formats, but especially those specializing in monitoring and tracking. Another common visitor profile was that of security technology enthusiasts, who sought out... Fulltime to understand the ecosystem and the unique advantages and benefits that the integrations of the brand's robust systems offer, both to the direct customer and the end customer.
‘"After two years of many changes and a great deal of maturing on the part of..." Fulltime, "We are very happy with the results achieved here. This is the result of having used the difficult pandemic period as an opportunity to study the market and its trends so that, now after the pandemic, we can once again be at the forefront, with differentiators that will impact the sector and, once again, establish Fulltime's pioneering role in the area of electronic security software," says Ana Laura Imaizumi, Commercial Manager of Fulltime. Fulltime. Ana Laura experienced days of anxiety and distress before and at the beginning of the fair, as, unfortunately, she could not be at the event from the first day after contracting COVID.
Making his debut at the fair, Marketing Manager Victor Galdi had the opportunity to better understand how large and exciting the security sector is. "I come from another area of great importance to the country, which is education. As a good native of Garça, a land synonymous with automation and electronic security, I needed this kind of experience in my professional life. And the experience couldn't have been better. Difficulties inevitably arose: a high volume of production of advertising items for the pre-, during, and post-event periods; the high investments and negotiations to make the action sustainable; all the graphic production that must be carried out in sync between the Fulltime internal team and our agency, Mustache. And also the inevitable rush throughout the three days of the event, because things aren't limited to the hours the event is happening, but also include hours before and hours after closing, behind the scenes. But the result is there, and it was all very worthwhile. It was the biggest event in history for [Company Name]." Fulltime "And in 2023, without a doubt, it will be even better and more grandiose," analyzed Victor Galdi.
Between deals closed during the event and deals initiated, there were more than 700 negotiations, proving the power that in-person meetings have for business in the security sector. Furthermore, the event was an opportune moment to reconnect with friends, clients, and suppliers in the sector. In 2021, the sector's revenue was 9.2 billion, 14% more than in 2020. In 2022, the association projects growth of 18%.
The next meeting of Fulltime is at Expo-Seguridad, in Mexico, from June 28 to 30, 2022, at Centro Citibanamex, in Ciudad de México.
About Fulltime: As the first company in Latin America to develop an M2M/GPRS monitoring solution, Fulltime is a benchmark in the monitoring sector. With a white-label business model and native cloud storage, it offers efficient and up-to-date solutions that promote convenience and security for companies. Fulltime's pioneering DNA can be identified in every detail of its most modern GPS tracking, alarm and CCTV monitoring, home automation, and IoT solutions. The only company in the world that operates with all tracking and monitoring solutions, Fulltime has more than 4,000 clients and 300,000 active accesses in Latin America, the United States, Europe, and Africa.
SERVICE
Exposec 2022
Dates: June 7-9
Hours: 1 PM to 8 PM
Location: São Paulo Expo
Address: Rod. dos Imigrantes, km 1.5 – Vila Água Funda, São Paulo – SP
Accreditation: via the website https://www.mbxeventos.com/AOL7EXPOSEC/Home
About Fiera Milano Brazil
Fiera Milano Brasil, the Brazilian subsidiary of Fiera Milano, one of the world's largest trade fair and congress players, attracting approximately 30,000 exhibitors and over five million visitors annually, became the majority shareholder of Cipa do Brasil in 2011, giving rise to Cipa Fiera Milano, and from 2022 to Fiera Milano Brasil. In Brazil, nine trade fairs are held representing diverse sectors of the economy, such as security, clean and renewable energy, pipes and fittings, cables, occupational health, surface treatments, window and door frames, rehabilitation technologies, inclusion and accessibility, among others. Key brands in the portfolio include Exposec, Fisp, Fire Show, Fesqua, Ecoenergy, Reatech, and Ebrats.
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