Aw Informática – 05/03/2016
Hanwha Techwin America launches 'Wisenet Installer Program' at EXPOSEC 2016 and holds SAMSUNG Wisenet Sales and Marketing Congress with support from SEBRAE-SP.
The program is aimed at the SME channel market (installers, small resellers, and small integrators) interested in entering the IP security market.
São Paulo, May 2016 – Hanwha Techwin America – a global supplier of video surveillance and electronic security products, responsible for marketing SAMSUNG Wisenet solutions – launches the Wisenet Installer Program in Brazil, targeting small and medium-sized channels (installers, resellers, integrators, etc.) interested in entering the IP security market.
This initiative is part of the STEP (Smart Techwin Eco Partnership) Channel Program, and participation is achieved through the purchase of the SAMSUNG Wisenet IP Kit. “Our strategy is to enable integrators to adopt the Wisenet ecosystem, especially those who already have experience in networks and cabling but haven't yet had the opportunity to work in the Electronic Security segment,” says Oswaldo Lafee, Marketing Director of Hanwha Techwin America – LATAM.
Through this Program, independent integrators and those taking their first steps in the security market will receive practical guidance on how to implement an IP solution; how to sell it; access content about the main benefits; and participation in the Demand Generation Program, in which lead generation is encouraged and promoted.
Among the advantages of the Wisenet Installer Program, the following stand out: ease and simplicity in product installation and benefits for small customers, such as the residential and commercial segments; integration of IP solutions into already installed networks; and aggressive installation incentives paid by Hanwha Techwin America.
The SAMSUNG Wisenet IP Kit for the Wisenet Integrator Program consists of four kits, ranging from three to twelve IP cameras, plus IP recorders, protective glasses, t-shirts with the program logo, and a certificate. "Everything an integrator needs to install the cameras and get them up and running can be found in these kits," says Lafee.
To join the Wisenet Installer Program, visit www.voceeacamera.com.br and register.
Samsung Wisenet Sales and Marketing Congress
In an exclusive space for 150 people at Exposec 2016, the congress will focus on improving companies' planning, sales, leadership, and marketing processes. Hanwha Techwin America will offer tools to help small resellers, installers, and consultants optimize their revenue during a time of crisis. This support is part of the new philosophy of Hanwha Techwin America and its SAMSUNG Wisenet product family, which is to strengthen relationships with this audience through the Installer Program.
The congress will feature nine lectures, each lasting 1 hour and 30 minutes, on the following topics: Winning Sales Strategies; Those Who Speak Well Sell More; 7 Steps to Create Added Value for Your Business; The Secret to Your Company Appearing on Google/Facebook and Selling More – Digital Marketing; How to Sell More in Times of Great Challenges; Sales 3.0: How to Seek New Opportunities; Prioritize! 3 Powerful Weapons for Your Company's Success; Relationship Marketing, After-Sales and Customer Loyalty; and Strategic Planning: Evaluate the Paths and Build Your Company's Future.
The speaker team consists of the Vice President of Hanwha Techwin America and President of ALAS, Pedro Duarte; the Executive Director of Network1, João Neto; the Commercial Director of VP Group, Cristian Visval; and the Sales and Marketing speakers Bob Floriano, Ciro Botinni, and Fábio Brum, as well as expert consultants from SEBRAE-SP, the educational support organization for the congress. Admission is free.
“The SAMSUNG Wisenet brand is becoming increasingly strong in the Brazilian video surveillance market. We want to further strengthen our relationship with our channels, and thus offer business development tools, training, marketing, and technical solutions that meet the needs of residential and corporate projects. Within two years, we will be the leading partner brand for installers, integrators, and resellers in the Southern Cone,” says Edson Santos, Marketing Coordinator for Hanwha Techwin America Southern Cone.
About Hanwha Techwin America
Hanwha Techwin America, a division of Hanwha Techwin, is a leading provider of advanced video surveillance solutions for IP-video, analog, and hybrid systems. Building on the company's history of innovation, Hanwha Techwin America is dedicated to providing SAMSUNG WiseNet solutions with the highest levels of performance, reliability, and cost-effectiveness for professional security applications, as well as continuous development in advanced edge devices and video analytics. For more information, visit: www.HanwhaTechwinAmerica.com
Source: Capital Informação – Press office of Hanwha Techwin America
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