Positivo Tecnologia's new business unit offers video surveillance, alarm, network, and connectivity solutions for businesses, schools, condominiums, and residences; among PositivoSeg's objectives is closer ties with resellers through a robust partnership program that will enhance business opportunities.
Positivo Tecnologia has just launched PositivoSEG, an electronic security business unit focused on the B2B market. This new venture from the Brazilian technology company marks its debut in this segment with an extensive portfolio and a structured relationship program with sales channels. Solutions include Closed-Circuit Television (CCTV) devices, cameras, recorders and video monitoring systems, alarm systems and intrusion detection sensors, network and connectivity options (such as routers and switches), as well as accessories.
The new products are ideal for increasing the security of businesses, schools, condominiums, and residences, and will be offered by PositivoSEG to resellers, installers, integrators, and monitoring companies, who will have other products to complement the portfolio of solutions for different end-customer profiles. All options in the portfolio are geared towards a specialized audience and feature the "Do it for Me" (DIFM) concept, a process supported by the convenience of professional installation performed for the customer. This practice complements the "Do it Yourself" (DIY) approach, present in solutions from another Positivo Tecnologia business, Positivo Casa Inteligente.
In 2019, Positivo Tecnologia brought to Brazilians a solutions platform that became a benchmark in the national market for democratizing and facilitating the installation of smart home devices. Positivo Casa Inteligente was a pioneer in the country and allowed Positivo Tecnologia to deepen its knowledge in the Internet of Things (IoT) segment, becoming one of the pillars of its capacity to create PositivoSEG with excellence. Added to this factor is the national reach of its technical support services, Positivo Tecnologia's five factories in Brazil, the footprint of its business, the performance of its Procurement Area, and the company's technological engineering capabilities.
Positivo Tecnologia decided to launch PositivoSEG for several reasons, one of which is related to its ability to offer high-tech, high-quality, and reliable products. “With 34 years in the market and the experience gained in developing Internet of Things-based solutions, we are starting our operations in this segment in a very well-planned and structured way. It's an ambitious and bold project, because we want to be and will be a major player in this market,” says Helio Bruck Rotenberg, president of Positivo Tecnologia. “We spent two years deeply studying the electronic security segment and understanding how it is organized. We defined the personas, the decision-making process, the potential and needs of the various players. Furthermore, we combined these elements with the company's other capabilities and developed a great business to revolutionize the market,” adds Rotenberg.
Positivo Tecnologia's experience in the smart home segment has matured the company's vision regarding consumer demands and behaviors in this sector. This was, in fact, one of the factors that enabled the creation of PositivoSEG and the development of a relationship program with sales channels so that Positivo Tecnologia could be increasingly closer to the companies that effectively lead the electronic security market: resellers, installers, integrators, and monitoring companies.
The new business also represents the consolidation of Positivo Tecnologia's diversification strategy, which has recently been operating in different markets, expanding its presence in the B2B segment and increasing product options in its hardware and services portfolio. In parallel, according to data released by ABESE – the Brazilian Association of Electronic Security Systems Companies – in recent years, the electronic security segment has achieved an average annual growth of 15%. In 2022 alone, the sector recorded revenues of approximately R$ 11 billion, and for 2023, the expectation is to grow by 19%.
PositivoSEG's relationship program with sales channels.
In addition to a wide range of devices, Positivo Tecnologia's new business unit is one of the first in Brazil to offer a relationship program with sales channels. From launch onwards, specialized resellers and integrators will be able to receive incentives, rewards, professional training, and pre- and post-sales support.
PositivoSEG's sales channel relationship program, called PositivoSEG Partner, aims to stimulate business for resellers, installers, integrators, and monitoring companies. Participation in this initiative consists of a series of commitments that, when achieved, generate benefits such as discounts on product categories and technical training.
Program participants will be categorized based on technical qualifications and business volume, with exclusive benefits for each category. Starting at the Bronze level – the basic position for program participants – resellers already have access to the Relationship Portal, certified training, and the PositivoSEG Incentive program, a loyalty and sales incentive initiative. During the partnership, resellers can reach the Diamond level – the highest and most exclusive level of the program, offering progressive and significant benefits to boost business.
“Our channel partnership program aims to expand business opportunities for over 33,000 companies specializing in electronic security across the country, with well-defined benefit plans and commitments. We want to improve the results of our partnerships through strong support, close relationships, and the sharing of technical knowledge acquired throughout our journey,” says José Ricardo Tobias, director of PositivoSEG.
PositivoSEG Portfolio: reliable options for automation and electronic security.
PositivoSEG solutions were developed to help make the daily lives of companies, schools, condominiums, and residences better and safer by guaranteeing technology, quality, and reliability in electronic security. Developed based on studies of the national market, the product range meets demands ranging from basic installations with limited budgets to large projects with greater technological refinement and configuration possibilities. The portfolio is composed of the following product categories:
CCTV (Closed-Circuit Television) – integrates different monitoring solutions with bullet, dome, and fisheye cameras (analog and IP) with resolutions from 1 to 4MP, for excellent audio capture and image quality, even in low-light environments. It also includes digital recorders (NVRs and XVRs) with 4, 8, 16, and 32 channels. Each solution can be fully accessed remotely via the Positivo View app and web interface.
Alarm and sensors – includes monitored alarm control panels with 8 and 16 zones, transmission and communication modules, receivers for wireless systems, keypads, infrared and door/window sensors, including remote controls. It can also be accessed remotely via an app.
Networks and connectivity – products developed to optimize connectivity infrastructure for electronic security projects, and compatible with other lines and applications. Suitable for small or large networks, with emphasis on 4 to 24 port switches (with and without PoE) and with and without SFP port options, outdoor CPE access point radios.
Accessories – complements the entire portfolio with parts and components for structuring security systems, including items such as: passive baluns supporting resolutions up to 4K, power baluns for 1 and 4 channels, balun kits with 4-channel power supply, connectors, cables, and hard drives from 1TB to 10TB.
“PositivoSEG’s objective is to offer an evolution in intelligent and connected solutions. To this end, the business unit anticipates the needs of clients of all sizes and develops reliable solutions and experiences tailored to different profiles. Thus, partner resellers and their clients who have experience with our products have the best options to ensure the security of indoor and outdoor spaces,” adds Tobias.
The official launch of PositivoSEG will take place at Exposec 2023, a major security trade show in Latin America, held from June 13th to 15th at São Paulo Expo, in São Paulo (SP). Attendees will have the opportunity to see the brand's entire product line up close, as well as speak with the PositivoSEG team about joining the "PositivoSEG Partner" sales channel relationship program. Companies, schools, condominiums, and residences will be able to purchase PositivoSEG products through resellers, installers, integrators, and monitoring companies throughout the country.
For additional information about products and the sales channel relationship program of Positivo Tecnologia's new business unit, please visit the website.
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About PositivoSEG: PositivoSEG is Positivo Tecnologia's automation and electronic security platform, geared towards corporate and residential spaces. Based on the knowledge acquired by Positivo Tecnologia from developing IoT (Internet of Things) solutions, one of its main premises is to enable and stimulate business generation within the reseller ecosystem. The portfolio comprises professional solutions and products for analog and IP CCTV, network and connectivity, alarm and intrusion detection, as well as complementary accessories. The brand – along with Positivo, Positivo Casa Inteligente, Positivo Tech Services, Vaio, Anker, Compaq, Infinix, 2A.M., and Educacional – is part of Positivo Tecnologia's brand portfolio. More information is available on the official PositivoSEG website.
