The largest international security trade show in Latin America takes place from June 4th to 6th at São Paulo Expo; organizers expect to receive more than 51,000 visitors.
São Paulo, May 2024 – In personal and property security, there can be no room for error, and technological evolution has been a fundamental ally in making security systems and equipment increasingly comprehensive. With the help of artificial intelligence (AI), solutions have become capable of overcoming challenges that were previously almost impossible. The impact of innovation in the sector, as well as the main product launches, will be the focus of the 25th edition of Exposec – International Security Fair, which will open its doors at São Paulo Expo between June 4th and 6th, in the city of São Paulo.
Organized by Fiera Milano Brasil and held by the Brazilian Association of Electronic Security Systems Companies (Abese), Exposec 2024 will bring together the latest technologies, products and services for the Latin American security sector, as well as attract national and international buyers from across the production chain.
“The impact of artificial intelligence is undeniable, especially when we think about public safety and large events. The latest Panorama of the Electronic Security Sector, released by Abese, shows that 54% of all security products manufactured in Brazil already have embedded AI capabilities. There is a growing demand for solutions that promote more refined analyses and real-time responses, and the market is ready to meet them. Exposec will be an excellent opportunity for the public to learn about what already exists and is available to enhance security projects,” confirms Selma Migliori, president of Abese.
For Maurício Macedo, CEO of Fiera Milano Brasil, this edition consolidates the event's relevance to the sector, especially due to the variety of participating brands, with a focus on cybersecurity companies, as well as international companies. "We have been observing the growing potential of the sector for quite some time now, as it is a stage for important innovations that impact all security segments.".
Expectations for 2024
With 95% of total area occupied and 35,000 pre-registered visitors for the largest security fair in Latin America, the new fair manager, Augusto Andrade, reports that the organization expects to bring together 800 exhibiting brands and receive more than 51,000 professionals from the sector who will have the opportunity to strengthen their contact networks and expand their experiences in the latest trends in the segments of Electronic, Private, Personal, Public, Property and Corporate Security.
“Exposec is the ideal place for companies in the security sector to seek business opportunities, networking, and to showcase their technologies and services. Participating in this event is crucial for expanding company visibility, establishing strategic partnerships, learning about the latest market trends, and interacting with potential national and international clients,” emphasizes the professional, who has 20 years of experience in the sector, having worked for leading trade fair organizers in various industry sectors, leading multidisciplinary teams from operations to senior management and from different cultures around the world.
According to Andrade, the large exhibition area provides an excellent opportunity to showcase products and services, and generate... leads "Participation in Exposec can significantly boost business in the security sector, being a valuable investment for companies that want to stand out and expand their horizons," he states. The professional also highlights that new technologies will be the major trend in the sector this year and in the coming years, given the speed with which they have been adopted and the lack of signs of slowing down.
Looking to the future
According to the president of Abese, Selma Migliori, the expectation for 2024 is that the security sector will grow by 18.51%, driven by the absorption of electronic security solutions in more and more sectors, such as electronic gate systems for condominiums, body cameras used by police officers, the widespread adoption of facial recognition systems for access control in companies, educational centers and events, among others. The segment, in fact, has much to celebrate, since in 2023 it closed with a revenue of over R$12 billion and an average growth of 13.75%.
Looking to the future, for Exposec 2025 Abese has already announced the expansion of the automation sector, in addition to launching the AI, Cybersecurity, and Internet Service Provider sectors, aimed at small internet access providers. “These technologies are already present, but we understand that it is time to structure an even larger and more specific space for these resources that, directly or indirectly, are related to the growth and application of electronic security in Brazil, as is the case with small providers. Therefore, in this edition, we will have the participation of the Brazilian Association of Internet and Telecommunications Providers (Abrint),” they reveal.
Events, attractions and market players
During the three days of the fair, there will also be a varied program of lectures on topics involving public safety in Brazil, smarter buildings, network innovations, among others. At the Drone Arena, the public will be able to watch demonstrations of these devices, showcasing all their functionalities and applications in security.
In total, at least 24 segments of the sector will have guaranteed spaces for their respective exhibitors, such as access control, automation, electronic security, identification systems, industrial intelligence, information security, monitoring centers, safes, security doors and locks, surveillance, among others.
Service
Exposec 2024
Dates: June 4th to 6th
Hours: 1 PM to 8 PM
Location: São Paulo Expo
Address: Rod. dos Imigrantes, km 1.5 – Vila Água Funda, São Paulo – SP
For more information, visit [link]. here
About Fiera Milano Brazil
Fiera Milano Brasil is the Brazilian branch of Fiera Milano, one of the world's largest trade fair and congress organizers, attracting approximately 30,000 exhibitors and over five million visitors annually. In Brazil, nine trade fairs are held representing diverse economic sectors, such as security, clean and renewable energy, pipes and fittings, cables, occupational health, rehabilitation technologies, inclusion and accessibility, among others. Key brands in the portfolio include Exposec, Fisp, Fire Show, Ecoenergy Congress, Fruit Attraction São Paulo (in partnership with IFEMA Madrid), Reatech, Tubotech, wire Brasil, and Esquadria Show (in partnership with NürnbergMesse Brasil). More information: www.fieramilanobrasil.com.br
About ABESE
Founded in 1995, ABESE is a nationwide, non-profit business association representing companies in the electronic security systems sector, dealing with various types of disruptive technologies such as facial recognition, tracking devices, video surveillance, access control (including remote gate access control), and other resources aimed at optimizing security and promoting intelligent security. More information: www.abese.org.br
Press Information:
2PRÓ Communication – Fiera Milano Brazil
Myrian Vallone | Teresa Silva
email: fieramilano@2pro.com.br
(11) 3030-9463 | 9404 | (11) 99228-7836
Tropic Communication – Abese
Adriana Fernandes – (11) 99963-2930
Fernando Oller – (11) 97738-5023
email: adriana@tropicocomunicacao.com.br
