At Exposec 2025, Megatron showcased a complete line of connectivity solutions geared towards the professional market, data centers, and high-performance environments. “What was once a briefing is now a reality. Everything is available for immediate delivery in any quantity to all clients in Brazil,” stated Diego Lentz, the company's Telecom manager.
Megatron's strategy for this edition is to reinforce its position as a supplier of solutions with "unquestionable quality"—a term that is not only in the slogan but also in the company's discourse and practice. "What users perceive when using our products is performance and consistency. There are several options on the market, with varying prices, but we position ourselves as offering the best cost-quality ratio in the sector: high performance at an affordable price for any type of project," explained Lentz.
With a focus on the B2B model, Megatron sees the trade show as a strategic opportunity to strengthen ties with business partners. “Participating in Exposec is fundamental for us to be close to our clients and distributors. Our country is immense, and we don't always manage to have this proximity in our daily lives. Here, we can personally present what's behind the solutions, physically demonstrate what we offer,” he stated. For Lentz, this direct contact breaks down barriers of digital communication and opens up space for technical consulting that adds value to the partners' businesses.
A key differentiator for Megatron is its vertically integrated operation. "We are a true factory in Brazil. Everything we sell, we produce ourselves," the manager emphasized. Sales to the end consumer are made exclusively through networks of resellers and distributors. "We rarely serve installers directly. We work with partners who bring our products to the final market."“
Regarding the economic outlook, Lentz doesn't hide the fact that 2025 will be a challenging year. “Security is one of the fastest-growing areas in Brazil, especially when associated with automation and the Internet of Things. The market is expanding, but under pressure from macroeconomic factors and political instability,” he pointed out. Even so, the executive expressed optimism. “We are confident that it will be a positive year, especially in this sector which continues to grow.”
Photo: Carol Gonçalves/Portal Security
